The Importance of Long Tail Keywords in SEO

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What is a long tail keyword?
These are very specific keywords, usually made up of three to five words. These terms represent the search made by a user who knows exactly what they want to find in the search engine.

These keywords differ from short-tail keywords, which are shorter terms made up of one to three words and are not targeted at anything more specific.

Long Tail Keywords Examples
Some examples of long-tail keywords:

Divorce lawyers in Sao Paulo
10 cm heel sandal
Yoga exercises to do at home
How to make white sauce without flour
All of these examples reflect very specific searches, that is, the georgia whatsapp database is not just looking for a lawyer, they want a lawyer who works in São Paulo and is specialized in a type of process, which is divorce.

Short Tail Keywords Examples
Some examples of short tail keywords:

Men's earring
Shampoo
Jeans
Mouse
Unlike long-tail keywords, these do not represent a refined search. The user does not determine the details of what he or she needs; it is a search that encompasses all the options and variables of what is being searched for.

Long-Tail Keywords vs. Short-Tail Keywords
When creating content, choosing keywords is essential to determine what the content is about and how people will find it on Google. When thinking about SEO, the use of long-tail or short-tail keywords is very strategic.

Short-tail keywords typically have a much higher search volume, which also means they are highly competitive. A term like “mouse” has a search volume of 110,000 searches per month, while the term “red gaming mouse” has 170 searches per month.

On the other hand, long-tail keywords, because they are much more specific searches, have a lower monthly search volume and tend to be less competitive.

To illustrate this difference, let's consider five examples of short-tail keywords and their possible long-tail alternatives:

Short Tail Keyword Matching Long Tail Keyword
Revenues Easy Vegetarian Dinner Recipes
Quick recipes for electric fryer

Recipes for weight loss

Used cars Best used cars under 10k
Used cars in Franca

Financing for used cars

Sunglasses Original men's sunglasses
Cat eye sunglasses

Women's square sunglasses

Exercises Best exercises to lose weight at home
Exercises for swollen feet

Exercise to lose belly fat fast

Decoration Simple and inexpensive baptism decoration
Rustic wedding decoration

Decoration for small store



The choice of words to be used in your content depends largely on the website’s strategy and current positioning.

How to find a good keyword
The keyword should not be chosen just because it has a high search volume. It is necessary to consider several factors that can influence the success of the content, such as the target audience, the objective of the content, the search intent of the term and the competitiveness of the market.

Understand better:

Know your target audience: understand who your website users are and what they are looking for, what their interests and behaviors are. Tools like Google Analytics are valuable to help with this task.
Define the objective of your content: What is the purpose of the content you are creating? Is it to educate the reader? Is it to sell a product? It is important to determine this before anything else, so that you can use keywords that are consistent with each intention.