There’s no limit to where relevant email
Posted: Tue Dec 24, 2024 7:13 am
There’s no limit to where relevant email sign-up forms can be placed around your site, just be sure that they’re adding value and making a contextual offer that both achieves your blog marketing goals and delivers value to your readers, in exchange for their email addresses.
Grow Your Email List With a Lead Magnet
A lead magnet is simply something that you give away for free, to encourage people to take action (like signing up for your email list). Here’s an example of one here on my blog:
Example of a Lead Magnet in Blog Marketing (Screenshot)
We already mentioned lead magnets briefly above when talking about ways to do smart blog marketing with Facebook—but your blog should really be the primary destination to use lead magnets. Here’s a short list of some of the most successful lead magnets I’ve used to grow my email list here on my blog:
Free worksheets and fillable documents (like my blog business plan template & worksheet)
Free courses, whether delivered via email or video (like my free course on building a blog)
Free templates (like my blog post template and editorial calendar template)
Free eBooks (like my two free blogging books)—be sure to read my australia phone number library about how to write an eBook too
Free consultation calls that I offer from my contact page
Discount codes or special offers for joining a course or purchasing a book
Pick a Reliable Email Service Provider
As you collect email subscribers, you’re going to need the right email service provider (ESP) to deliver content to your subscribers. An ESP (like ConvertKit) offers email services that make it easier to both collect email subscribers and send out email campaigns to your subscribers—and some offer a high degree of individual targeting based on the specific actions a subscriber has taken on your site.
In my opinion, there are three main contenders when it comes to choosing an email service provider for your blog marketing efforts:
Mailchimp
AWeber
ConvertKit
Either of these three would be a solid choice for managing your email marketing (and I have an in-depth comparison here: ConvertKit vs AWeber vs Mailchimp), but for those who are just starting out and need a tool that’s 100% free, I recommend using Mailchimp’s service. You can collect up to 2,000 email subscribers for free with Mailchimp, which is a good way to transition into experimenting with email in your blog marketing mix.
Once your subscriber list approaches 2,000 or so people though, I’d highly recommend making the switch to ConvertKit, where you’ll unlock all the email marketing features you’ll need to grow a profitable business around your blog:
Grow Your Email List With a Lead Magnet
A lead magnet is simply something that you give away for free, to encourage people to take action (like signing up for your email list). Here’s an example of one here on my blog:
Example of a Lead Magnet in Blog Marketing (Screenshot)
We already mentioned lead magnets briefly above when talking about ways to do smart blog marketing with Facebook—but your blog should really be the primary destination to use lead magnets. Here’s a short list of some of the most successful lead magnets I’ve used to grow my email list here on my blog:
Free worksheets and fillable documents (like my blog business plan template & worksheet)
Free courses, whether delivered via email or video (like my free course on building a blog)
Free templates (like my blog post template and editorial calendar template)
Free eBooks (like my two free blogging books)—be sure to read my australia phone number library about how to write an eBook too
Free consultation calls that I offer from my contact page
Discount codes or special offers for joining a course or purchasing a book
Pick a Reliable Email Service Provider
As you collect email subscribers, you’re going to need the right email service provider (ESP) to deliver content to your subscribers. An ESP (like ConvertKit) offers email services that make it easier to both collect email subscribers and send out email campaigns to your subscribers—and some offer a high degree of individual targeting based on the specific actions a subscriber has taken on your site.
In my opinion, there are three main contenders when it comes to choosing an email service provider for your blog marketing efforts:
Mailchimp
AWeber
ConvertKit
Either of these three would be a solid choice for managing your email marketing (and I have an in-depth comparison here: ConvertKit vs AWeber vs Mailchimp), but for those who are just starting out and need a tool that’s 100% free, I recommend using Mailchimp’s service. You can collect up to 2,000 email subscribers for free with Mailchimp, which is a good way to transition into experimenting with email in your blog marketing mix.
Once your subscriber list approaches 2,000 or so people though, I’d highly recommend making the switch to ConvertKit, where you’ll unlock all the email marketing features you’ll need to grow a profitable business around your blog: