Print & Broadcast Media:
Posted: Sat May 24, 2025 4:28 am
Strategy: Encourage existing patients and local doctors to refer new patients.
Tactics: Build relationships with general australia phone number list practitioners (GPs) and local clinics who can refer patients for specialized care.
Local Partnerships:
Strategy: Collaborate with local businesses or organizations.
Tactics: Partner with pharmacies, schools, or community clubs for cross-promotional activities or health awareness campaigns.
Strategy: Reach a broad audience through traditional channels.
Tactics: Local newspaper ads, radio spots, or even TV commercials promoting hospital services or success stories (often with a focus on affordability
and quality in the Bangladeshi context).
II. Hospital Sales: B2B Lead Generation (Hospital Attracting Corporate Clients/Partners)
This focuses on how a hospital attracts businesses for corporate health packages, occupational health services, insurance partnerships, research collaborations, or referrals from other healthcare providers.
Digital Strategies:
LinkedIn Marketing:
Strategy: Connect with HR managers, corporate executives, insurance providers, and other healthcare entities.
Tactics:
Company Page: Showcase corporate health packages, success stories of corporate clients, and thought leadership on workplace wellness.
Executive Profiles: Hospital leadership and key doctors sharing insights on healthcare trends, hospital capabilities.
Targeted Ads: Use LinkedIn Ads to target specific job titles (e.g., "HR Manager," "Benefits Coordinator"), industries, and company sizes. Promote corporate health fair participation or executive health check-up packages.
Content Marketing (Professional & ROI-focused):
Strategy: Demonstrate the value proposition (e.g., improved employee health, reduced absenteeism, cost savings) for businesses.
Tactics:
Whitepapers & Case Studies: In-depth reports on the benefits of corporate wellness programs, data on health outcomes for partner companies.
Webinars: Host webinars on topics like "Managing Employee Health in the Post-Pandemic Era," "Benefits of On-site Occupational Health Services."
Solution-oriented Blog Posts: Address common corporate challenges related to employee health and how the hospital's services provide solutions.
Tactics: Build relationships with general australia phone number list practitioners (GPs) and local clinics who can refer patients for specialized care.
Local Partnerships:
Strategy: Collaborate with local businesses or organizations.
Tactics: Partner with pharmacies, schools, or community clubs for cross-promotional activities or health awareness campaigns.
Strategy: Reach a broad audience through traditional channels.
Tactics: Local newspaper ads, radio spots, or even TV commercials promoting hospital services or success stories (often with a focus on affordability
and quality in the Bangladeshi context).
II. Hospital Sales: B2B Lead Generation (Hospital Attracting Corporate Clients/Partners)
This focuses on how a hospital attracts businesses for corporate health packages, occupational health services, insurance partnerships, research collaborations, or referrals from other healthcare providers.
Digital Strategies:
LinkedIn Marketing:
Strategy: Connect with HR managers, corporate executives, insurance providers, and other healthcare entities.
Tactics:
Company Page: Showcase corporate health packages, success stories of corporate clients, and thought leadership on workplace wellness.
Executive Profiles: Hospital leadership and key doctors sharing insights on healthcare trends, hospital capabilities.
Targeted Ads: Use LinkedIn Ads to target specific job titles (e.g., "HR Manager," "Benefits Coordinator"), industries, and company sizes. Promote corporate health fair participation or executive health check-up packages.
Content Marketing (Professional & ROI-focused):
Strategy: Demonstrate the value proposition (e.g., improved employee health, reduced absenteeism, cost savings) for businesses.
Tactics:
Whitepapers & Case Studies: In-depth reports on the benefits of corporate wellness programs, data on health outcomes for partner companies.
Webinars: Host webinars on topics like "Managing Employee Health in the Post-Pandemic Era," "Benefits of On-site Occupational Health Services."
Solution-oriented Blog Posts: Address common corporate challenges related to employee health and how the hospital's services provide solutions.