Online Appointment Booking & Live Chat:
Posted: Sat May 24, 2025 4:27 am
Strategy: Engage with the community, build brand awareness, and directly target potential patients.
Tactics:
Organic: Share health tips, hospital news, doctor profiles, patient australia phone number list success stories (with consent), and behind-the-scenes content on Facebook, Instagram, and potentially TikTok (for health awareness campaigns).
Paid Social Ads: Target specific demographics (age, gender, location), interests (e.g., fitness, parenting, specific health conditions), and behaviors.
Promote specific services (e.g., "Diabetic check-up package"). Use lead gen forms for appointment inquiries.
Community Groups: Participate in local health-related Facebook groups to answer questions and establish expertise.
Online Reputation Management (ORM):
Strategy: Monitor and manage online reviews and patient feedback to build trust and credibility.
Tactics: Encourage satisfied patients to leave reviews on Google, hospital review sites, and social media. Respond professionally to all reviews, positive and negative.
Strategy: Make it easy for potential patients to take the next step.
Tactics: Implement an intuitive online appointment booking system on the website. Use chatbots or live chat for immediate answers to FAQs and initial appointment scheduling.
Email Marketing:
Strategy: Nurture leads (e.g., from health webinars, newsletter sign-ups) and retain existing patients.
Tactics: Send health newsletters, appointment reminders, personalized health tips, and information about new services or doctor availability.
Traditional/Offline Strategies (Still relevant in Bangladesh):
Community Health Camps & Seminars:
Strategy: Engage directly with local communities to offer free health screenings or educational sessions.
Tactics: Organize free medical check-up camps in neighborhoods of Sherpur, schools, or community centers. Host public seminars on common diseases, preventive health, etc.
Tactics:
Organic: Share health tips, hospital news, doctor profiles, patient australia phone number list success stories (with consent), and behind-the-scenes content on Facebook, Instagram, and potentially TikTok (for health awareness campaigns).
Paid Social Ads: Target specific demographics (age, gender, location), interests (e.g., fitness, parenting, specific health conditions), and behaviors.
Promote specific services (e.g., "Diabetic check-up package"). Use lead gen forms for appointment inquiries.
Community Groups: Participate in local health-related Facebook groups to answer questions and establish expertise.
Online Reputation Management (ORM):
Strategy: Monitor and manage online reviews and patient feedback to build trust and credibility.
Tactics: Encourage satisfied patients to leave reviews on Google, hospital review sites, and social media. Respond professionally to all reviews, positive and negative.
Strategy: Make it easy for potential patients to take the next step.
Tactics: Implement an intuitive online appointment booking system on the website. Use chatbots or live chat for immediate answers to FAQs and initial appointment scheduling.
Email Marketing:
Strategy: Nurture leads (e.g., from health webinars, newsletter sign-ups) and retain existing patients.
Tactics: Send health newsletters, appointment reminders, personalized health tips, and information about new services or doctor availability.
Traditional/Offline Strategies (Still relevant in Bangladesh):
Community Health Camps & Seminars:
Strategy: Engage directly with local communities to offer free health screenings or educational sessions.
Tactics: Organize free medical check-up camps in neighborhoods of Sherpur, schools, or community centers. Host public seminars on common diseases, preventive health, etc.