The IKEA Effect: Making Customers Invest in the Brand
Posted: Wed May 21, 2025 3:29 am
People value products more when they put effort into creating them. Businesses can:
Ask customers to co-develop products inside WhatsApp groups.
Offer DIY kits or exclusive “build-your-own” experiences.
Feature customer-driven innovations, making them feel directly involved.
2. The Social Validation Loop
Customers stay engaged when they feel denmark whatsapp number database socially validated. WhatsApp marketing can enhance this by:
Creating leaderboards for high-contributing members.
Giving public recognition through featured posts.
Encouraging group-generated testimonials, reinforcing loyalty.
3. The Anticipation Effect: Making Customers Wait for Excitement
Anticipation enhances customer desire and retention. Businesses can:
Drop teasers and cryptic clues before major announcements.
Use countdown timers for exclusive releases.
Offer sneak peeks with progressively revealed hints.
Next-Gen WhatsApp Conversational Commerce
1. AI-Powered Virtual Shopping Assistants
Future WhatsApp AI will act as personal shopping concierges that:
Predict customer needs based on past engagement.
Offer real-time product comparisons.
Recommend bundled offers tailored to shopping habits.
2. Hyper-Immersive Shopping via WhatsApp Video & AR
WhatsApp groups will evolve to support:
Live-streamed shopping events where products are demoed inside the chat.
Augmented Reality (AR) trials directly through messages.
Virtual fitting rooms, letting customers test products before purchase.
3. Blockchain-Based Loyalty Transactions
Customers will own blockchain-backed loyalty tokens inside WhatsApp:
Redeemable for exclusive perks or digital collectibles.
Tradeable across partnered businesses.
Transparent and tamper-proof reward tracking.
Ask customers to co-develop products inside WhatsApp groups.
Offer DIY kits or exclusive “build-your-own” experiences.
Feature customer-driven innovations, making them feel directly involved.
2. The Social Validation Loop
Customers stay engaged when they feel denmark whatsapp number database socially validated. WhatsApp marketing can enhance this by:
Creating leaderboards for high-contributing members.
Giving public recognition through featured posts.
Encouraging group-generated testimonials, reinforcing loyalty.
3. The Anticipation Effect: Making Customers Wait for Excitement
Anticipation enhances customer desire and retention. Businesses can:
Drop teasers and cryptic clues before major announcements.
Use countdown timers for exclusive releases.
Offer sneak peeks with progressively revealed hints.
Next-Gen WhatsApp Conversational Commerce
1. AI-Powered Virtual Shopping Assistants
Future WhatsApp AI will act as personal shopping concierges that:
Predict customer needs based on past engagement.
Offer real-time product comparisons.
Recommend bundled offers tailored to shopping habits.
2. Hyper-Immersive Shopping via WhatsApp Video & AR
WhatsApp groups will evolve to support:
Live-streamed shopping events where products are demoed inside the chat.
Augmented Reality (AR) trials directly through messages.
Virtual fitting rooms, letting customers test products before purchase.
3. Blockchain-Based Loyalty Transactions
Customers will own blockchain-backed loyalty tokens inside WhatsApp:
Redeemable for exclusive perks or digital collectibles.
Tradeable across partnered businesses.
Transparent and tamper-proof reward tracking.