What is Order Bump? Complete guide to using it in your online store
Posted: Tue Dec 24, 2024 5:54 am
Who has never finished an online purchase and come across an offer to buy another product at an attractive price? This strategy is known as Order Bump and can be responsible for boosting the revenue of those who have an online store.
If you haven’t used Order Bump in your e-commerce yet or if you want to find the best ways to explore this tool, keep reading! In this complete guide , we’ll simplify Order Bump and show you how to get the most out of this technique.
What is Order Bump?
Benefits of Order Bump for your online store
How to set up Order Bump step by step
12 Tips for Creating a High-Converting Order Bump
Analyzing Your Order Bump Results
What is Order Bump?
Order bump is an essential sales strategy for e-commerce businesses , used especially on checkout pages of online stores .
Simply put, this strategy involves offering customers the opportunity to add another product to their main order, usually at a discounted price, at the time they are checking out.
In other words, the goal of Order Bump is to increase the average order value by encouraging customers to take advantage of an additional offer that is presented during the checkout process .
This extra offering is often related to the product the customer is already purchasing and can be something that complements or enhances the experience of the main product .
For example, imagine you’re purchasing a computer. During the checkout process, you might be presented with the option to add a mouse and keyboard kit for a discounted price. If you accept this offer, the cost of the kit would be added to your main order.
This is Order Bump.
Order bump, upsell and downsell: understand the differences
Although they may seem like the same thing, Order Bump, Upsell and Downsell are different strategies, with different objectives and varied applications.
While an Order Bump works by offering a complementary product, an Upsell seeks to offer the customer a more expensive or improved version of the same product that the customer is purchasing. This suggestion also occurs during checkout, when the buyer is about to complete the transaction.
For example, when a customer selects a smartphone , the store may offer a more advanced model with additional features for a slightly higher price.
Downselling is a strategy used to avoid losing a customer . When a customer refuses an offer or a more expensive product, a cheaper option is presented as an alternative. The goal here is to avoid losing the sale completely and to offer something more affordable .
For example, if a customer rejects the offer of a premium software subscription package , the company can offer a basic version at a lower price.
In other words, each of these strategies aims to maximize the value of the sale and improve the customer experience during the purchasing process.
Benefits of Order Bump for your online store
Implementing the Order Bump strategy in an online store can bring several benefits, both for the company and for customers.
Check out some of the main benefits of using Order Bump in your e-commerce:
Increase the average ticket
The main advantage of applying this strategy is the increase lebanon phone number data in the average value of each transaction. By offering an additional product at the time of checkout, many customers take the opportunity to add something extra to their order , which results in an increase in revenue per order.
Increase total revenue
As your average order value increases, so does your online store’s total revenue. This can be especially significant in the long run, as small increases in the value of each order can add up to substantial revenue over time.
You've probably already realized that you can't leave Order Bump out of your store, right?
Improve customer experience
If the additional Order Bump offering is relevant and complementary to the main product, customers may perceive real value in purchasing the extra item. What does this mean? It makes the shopping experience more enjoyable and satisfying, as customers feel like they’re getting more value for their money.
It's easy to set up
Order Bump is very easy to set up, especially for those who use Yampi : it only takes a few clicks to place the offer in the Transparent Checkout . In other words, you can reap the benefits with a relatively low implementation effort.
Decreases resistance to buying
During the checkout process, customers are already in purchasing mode and are therefore also more likely to accept additional offers, as long as they are relevant and attractive.
Therefore, Order Bump can also be responsible for reducing buying resistance and can lead to a higher conversion rate.
Increase the quantity of products sold
Order Bump helps you to highlight products that might not have as much exposure on other pages of your store and sell them more frequently. The great advantage is that this can help you to clear out less popular products or boost seasonal products.
It is possible to segment and personalize
One of the biggest benefits is the ability to segment and personalize Order Bump based on customer buying behavior and preferences. This allows you to build additional offers specific to different customer segments, increasing the likelihood of acceptance.
If you haven’t used Order Bump in your e-commerce yet or if you want to find the best ways to explore this tool, keep reading! In this complete guide , we’ll simplify Order Bump and show you how to get the most out of this technique.
What is Order Bump?
Benefits of Order Bump for your online store
How to set up Order Bump step by step
12 Tips for Creating a High-Converting Order Bump
Analyzing Your Order Bump Results
What is Order Bump?
Order bump is an essential sales strategy for e-commerce businesses , used especially on checkout pages of online stores .
Simply put, this strategy involves offering customers the opportunity to add another product to their main order, usually at a discounted price, at the time they are checking out.
In other words, the goal of Order Bump is to increase the average order value by encouraging customers to take advantage of an additional offer that is presented during the checkout process .
This extra offering is often related to the product the customer is already purchasing and can be something that complements or enhances the experience of the main product .
For example, imagine you’re purchasing a computer. During the checkout process, you might be presented with the option to add a mouse and keyboard kit for a discounted price. If you accept this offer, the cost of the kit would be added to your main order.
This is Order Bump.
Order bump, upsell and downsell: understand the differences
Although they may seem like the same thing, Order Bump, Upsell and Downsell are different strategies, with different objectives and varied applications.
While an Order Bump works by offering a complementary product, an Upsell seeks to offer the customer a more expensive or improved version of the same product that the customer is purchasing. This suggestion also occurs during checkout, when the buyer is about to complete the transaction.
For example, when a customer selects a smartphone , the store may offer a more advanced model with additional features for a slightly higher price.
Downselling is a strategy used to avoid losing a customer . When a customer refuses an offer or a more expensive product, a cheaper option is presented as an alternative. The goal here is to avoid losing the sale completely and to offer something more affordable .
For example, if a customer rejects the offer of a premium software subscription package , the company can offer a basic version at a lower price.
In other words, each of these strategies aims to maximize the value of the sale and improve the customer experience during the purchasing process.
Benefits of Order Bump for your online store
Implementing the Order Bump strategy in an online store can bring several benefits, both for the company and for customers.
Check out some of the main benefits of using Order Bump in your e-commerce:
Increase the average ticket
The main advantage of applying this strategy is the increase lebanon phone number data in the average value of each transaction. By offering an additional product at the time of checkout, many customers take the opportunity to add something extra to their order , which results in an increase in revenue per order.
Increase total revenue
As your average order value increases, so does your online store’s total revenue. This can be especially significant in the long run, as small increases in the value of each order can add up to substantial revenue over time.
You've probably already realized that you can't leave Order Bump out of your store, right?
Improve customer experience
If the additional Order Bump offering is relevant and complementary to the main product, customers may perceive real value in purchasing the extra item. What does this mean? It makes the shopping experience more enjoyable and satisfying, as customers feel like they’re getting more value for their money.
It's easy to set up
Order Bump is very easy to set up, especially for those who use Yampi : it only takes a few clicks to place the offer in the Transparent Checkout . In other words, you can reap the benefits with a relatively low implementation effort.
Decreases resistance to buying
During the checkout process, customers are already in purchasing mode and are therefore also more likely to accept additional offers, as long as they are relevant and attractive.
Therefore, Order Bump can also be responsible for reducing buying resistance and can lead to a higher conversion rate.
Increase the quantity of products sold
Order Bump helps you to highlight products that might not have as much exposure on other pages of your store and sell them more frequently. The great advantage is that this can help you to clear out less popular products or boost seasonal products.
It is possible to segment and personalize
One of the biggest benefits is the ability to segment and personalize Order Bump based on customer buying behavior and preferences. This allows you to build additional offers specific to different customer segments, increasing the likelihood of acceptance.