11 tips for providing great customer service via WhatsApp
Posted: Tue Dec 24, 2024 5:43 am
Present on 98% of Brazilian cell phones, WhatsApp is currently the main messaging app in the country. This means that if your online store does not yet offer customer service via WhatsApp, you are losing sales.
After all, the potential of this communication channel to complement your e-commerce strategy cannot be ignored.
So, if you still don't know how to promote the best customer service via WhatsApp, continue reading to learn practical tips and tools that help you provide humanized service via WhatsApp.
Let's go!
Why invest in customer service via WhatsApp?
12 tips for providing customer service via WhatsApp
Main customer service platforms via WhatsApp
Bonus: 30 ready-made phrases for customer service via WhatsApp
7 main mistakes when providing customer service via WhatsApp
Why invest in customer service via WhatsApp?
If you still have doubts about whether WhatsApp is essential for your e-commerce business to grow, then you’ve come to the right article. After all, the instant messaging app has several features and offers many benefits.
The first and most important of these is the tool’s reach. As we mentioned japan phone number data at the beginning of this content, WhatsApp has reached 98% of Brazilian cell phones, and more than 93% of people use the app daily, according to Data Reportal 2024 .
In practice, this represents more than 147 million users of the tool in Brazil alone – Statista points out that it is part of the Brazilian lifestyle.
WhatsApp's effectiveness as a customer service tool surpasses email: a survey by Statista showed that approximately 60% of users interviewed use email as a means of contact, but 92% prefer the instant messaging app.
Furthermore, WhatsApp is a practical and free communication channel and, for many operators, it does not impact people's mobile data consumption.
For companies, there is also the WhatsApp Business feature, which allows greater control and management of information about the company and customers, free of charge. In fact, the corporate version even allows the creation of a catalog of products and services, in addition to functioning as a facilitator, by directing the customer to your store's website.
In short: WhatsApp is the most objective channel for establishing communication with your customer.
Benefits of great customer service via WhatsApp
For companies, the instant messaging app is a customer service channel with great potential. Thus, through effective customer service on WhatsApp, it is possible to:
Create a connection with the customer: WhatsApp makes it simple to send direct and personalized messages to customers, which creates a connection through service;
Have a quick response: the messaging app allows communication to happen in real time, which is crucial for customer service , especially in situations that require quick responses;
Promote problem-solving: when a customer seeks assistance to resolve an issue with the company, the agility and quick understanding of the problem through WhatsApp help in the solution;
Increase trust: with fast, personalized and effective service, WhatsApp becomes a promising channel for establishing trust between the customer and the company, making the person return more often.
After all, the potential of this communication channel to complement your e-commerce strategy cannot be ignored.
So, if you still don't know how to promote the best customer service via WhatsApp, continue reading to learn practical tips and tools that help you provide humanized service via WhatsApp.
Let's go!
Why invest in customer service via WhatsApp?
12 tips for providing customer service via WhatsApp
Main customer service platforms via WhatsApp
Bonus: 30 ready-made phrases for customer service via WhatsApp
7 main mistakes when providing customer service via WhatsApp
Why invest in customer service via WhatsApp?
If you still have doubts about whether WhatsApp is essential for your e-commerce business to grow, then you’ve come to the right article. After all, the instant messaging app has several features and offers many benefits.
The first and most important of these is the tool’s reach. As we mentioned japan phone number data at the beginning of this content, WhatsApp has reached 98% of Brazilian cell phones, and more than 93% of people use the app daily, according to Data Reportal 2024 .
In practice, this represents more than 147 million users of the tool in Brazil alone – Statista points out that it is part of the Brazilian lifestyle.
WhatsApp's effectiveness as a customer service tool surpasses email: a survey by Statista showed that approximately 60% of users interviewed use email as a means of contact, but 92% prefer the instant messaging app.
Furthermore, WhatsApp is a practical and free communication channel and, for many operators, it does not impact people's mobile data consumption.
For companies, there is also the WhatsApp Business feature, which allows greater control and management of information about the company and customers, free of charge. In fact, the corporate version even allows the creation of a catalog of products and services, in addition to functioning as a facilitator, by directing the customer to your store's website.
In short: WhatsApp is the most objective channel for establishing communication with your customer.
Benefits of great customer service via WhatsApp
For companies, the instant messaging app is a customer service channel with great potential. Thus, through effective customer service on WhatsApp, it is possible to:
Create a connection with the customer: WhatsApp makes it simple to send direct and personalized messages to customers, which creates a connection through service;
Have a quick response: the messaging app allows communication to happen in real time, which is crucial for customer service , especially in situations that require quick responses;
Promote problem-solving: when a customer seeks assistance to resolve an issue with the company, the agility and quick understanding of the problem through WhatsApp help in the solution;
Increase trust: with fast, personalized and effective service, WhatsApp becomes a promising channel for establishing trust between the customer and the company, making the person return more often.