Illusions that Business Uses to Replace Strategy

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Every manager knows this feeling: The week starts with putting out fires. The marketer launches an ad because "something needs to be done." Sales requires leads "right now." And the business owner looks at the reports and doesn't understand why, despite all these actions, the company is marking time.

In such moments, every day counts, because stoppers in the form tunisia cell phone number list of one-time cheap leads (from lead forms and YAN) will not help here. If you are constantly unhappy with your marketer, the marketing and sales departments throw discontent at each other, and new leads cost on the edge of business profitability - you need to reassemble marketing, for this there is a clear process - forming a strategy based on the current market situation, competitors, advertising inventory, business ambitions, consumer demand. This requires skills, no one in your team has them (most likely) and here GPT will not help - too many connections and information, including commercial.

Our agency often receives a request: "We need leads here and now, there is no time to work on strategy." And the client can be understood, because business is built on profit, every client wants a lot of money right away.

But it doesn't work that way. If you've never researched your audience, how can you understand what triggers work to attract them? How does your target audience use your product? Are you sure you should look for them in the channels you've already launched?

Owners are interested in this. Marketers are not. For owners, this is their brainchild, which they plan to work on for many years and are ready for transformations. For a marketer, this is just another place to work with the goal of showing some results and somehow justifying failures.