Being on the internet is no longer an option, it’s an obligation. So, how do you start promoting your business on the internet?
But the question many entrepreneurs have is where exactly they should advertise their companies.
Or, whether they should have a website, e-commerce, blog, marketplace or whether they should be on social media. If so, which ones?
So, I invite you to stay with me until the end of this article, as I will share with you how to start promoting your business on the internet and, best of all, for free.
How to start promoting your business on the Internet for free
We already know, or at least I hope you already know this.
Having an online presence is very important.
In fact, it can bring many benefits to your business, no matter its size.
Furthermore, with everything we are experiencing, being on the internet can mean the life or death of your business, right?!
In short, it has never been so important to be present on the internet.
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How to Start Promoting Your Business on the Internet - 3 Free Ways to Promote Your Business
Why should your business be on the internet?
There are many reasons for your business to be on the internet, but I believe that the most important thing today is to make it easier for your customer to find you and buy from you.
Additionally, you need to be where your audience is.
And people are increasingly connected to the internet. Therefore, they are increasingly on social media too.
3.5 billion people are registered on some social network. That's almost half of the 7.7 billion people on the planet. (Source: Super Abril )
How to Promote Your Business on Google for Free – Google My Business
First of all you need to be found by google.
This is where people search and look when they have a question or want to find a business.
I'm sure you also search for places and products on Google, right?!
Then, register on Google My Business , which is a free tool from Google.
How to Start Advertising Your Business on the Internet for Free - Google My Business
This will especially help you if you have a local business , regardless of whether you sell a product or service.
Additionally, your company will also appear on Google Maps .
In other words, without any investment, you make your business information available on one of the main internet search engines, Google.
You will include information about your business, such as address, opening hours, telephone number, website, email, social media profiles and you can also post photos and offers.
Additionally, your customers can rate your business and leave a comment for others to see.
Now get your hands dirty and register on Google My Business
How to register your business on Google My Business
1 – Access the Google My Business page.
2 – In the top right corner, click manage now.
How to register your company on Google My Business - step by step
3 – Log in to your Google Account, if you don’t have an account, create one.
How to register your business on Google My Business - log in
4 – Enter your company name and click “List your business on Google”
Registering My Business on Google My Business
5 – Enter the address and click next (if the address is not correct, position belgium phone number data the marker in the correct location).
6 – Now select an option in “Business Category”, then click next (if there is no category that fits your business, create a new category).
7 – Enter your phone number and website URL. Click next.
8 – To confirm your link with the company, click continue.
9 – Select a verification option.
Your business is now on Google My Business, now just upload photos and don't forget to respond to comments.
+Recommended reading – Google My Business – Appear in the Top Positions and Sell More!
How to Start Promoting Your Business on the Internet Using Social Media
Choose a social network to focus on.
At first, my suggestion is that you choose just 1 social network, so you don't feel lost and don't know what and where to post your content.
First of all you need to know where your audience is.
Research which social network your audience is most present on.
If your goal is to serve companies, for example, you can be on LinkedIn instead of Instagram or Facebook.
That's because many companies and people who work at companies are on LinkedIn.
The important thing is that you choose a social network that you can dedicate yourself to and be able to handle in the long term.
Over time you will postpone other social networks.
After all, you will have already learned how to use the same content on different social networks.
Another thing, you should look at your competitors. What social networks are they on?
Observe how they work their social networks, so you can get an idea of where you should be and what your strengths and weaknesses are.
This way, you will have an idea of what type of content to create and what has not yet been covered but will be useful to your audience.
Putting it into practice: Start promoting your business on social media
Research where your audience is most present.
Where your competitors are and how they are using this social network so that you can choose which social network you will be on.
Furthermore, to make your social media process easier, I suggest that you create an editorial calendar. This is because you need to create content based on your business.
Know that people don't want to follow companies whose profiles look more like a product catalog. That's why you'll have to create content.
Therefore, create content based on your products and services.
Read also – How to Receive Payments Online without having an E-commerce
What to post to attract customers?
Know that content is what generates value and attracts people. And if this content is good, they stay and even recommend the profile to other people, generating word of mouth.
Furthermore, it is through content that you will generate credibility and gain the trust of users and followers.
Only then can sales be generated, after all, no one buys from someone they don't trust, right?!
Therefore, it is important to have a very well-defined content strategy.
But don't despair, you'll see that creating content for your business's social media is easier than you think.