Email marketing automation: What is it? How to create yours and which is the best tool
Posted: Tue Dec 24, 2024 4:11 am
Email marketing automation is an essential strategy if you want to have recurring sales in your online business, but especially if you are an affiliate .
Many entrepreneurs believe that email marketing is an outdated strategy.
But you need to know that this is a strategy to create relationships and get closer to customers.
And email marketing automation is a tool that brings you agility and enhances the process.
So, if you are interested in the subject, stay with me until the end of this article and see how to create your email marketing automation and which platform to use.
In this article…
Email Marketing Automation: What is it?
Email marketing for affiliates – 5 important points
1 – Lead Segmentation
2 – Number of emails
3 – Number of people on the list
4 – Analyze the metrics
5 – Email marketing automation tool
Email Marketing Automation: What is it?
Email marketing automation is the use of tools that automate the sending of emails to a pre-determined list.
This way, you create your campaign with the sequence of emails, place it on the automation platforms and as the leads enter your list, they will receive the emails automatically.
Email marketing helps leads on their purchasing journey, and even if they don't open all of your messages or read your entire email sequence, it's important to increase your authority with your audience.
In other words, automation allows you to create an automatic sales funnel and optimize the lead qualification process.
In fact, in digital marketing your biggest and most precious asset is your email list.
Because it is something you have achieved and only you can manage and decide what and how it will be done.
email-marketing-automation
Email Marketing Automation
Email marketing for affiliates – 5 important points
There are many ways to manage an email list, but there are important points you need to take into consideration to get the best results.
1 – Lead Segmentation
The first point is lead segmentation.
But what would that be?
Segmentation is nothing more than dividing your audience according to the topics they are interested in.
To do this, you will create digital baits that are related to the different topics in your market niche.
For example, I work as an affiliate and my project is to help people who want to work in the same way.
So, I create digital baits with topics that I cover here on the blog such as Pinterest , Canva , SEO and that way I know the interest of each lead.
Based on this, I know which products to recommend to achieve better results in your business.
Therefore, segmenting your email list is the best way to get to austria phone number data know your audience and create content that is truly relevant to each one.
2 – Number of emails
How many emails should I send? This is a question that every affiliate has.
And the answer is simple: there is no exact quantity, but rather the quantity needed according to the strategy you will define in relation to the segmentation of your list.
In other words, what is the purpose of your campaign? By defining the purpose, you will create the sequence that will lead the lead to the established goal.
But if you are going to promote a promotion, for example, sending fewer emails can be more effective due to the timing of your offer.
leadlovers-subscribe-now
3 – Number of people on the list
If you have been in digital marketing for some time or have taken a digital marketing course, you have heard the phrase: “The money is in the list”.
Yes, this phrase is said by many entrepreneurs who already know the power of an email list.
And they know how to make money by sending email blasts to their audience.
Therefore, you need to know how to engage and interact with your audience, as there is no point in sending emails without this, because your emails will not be opened.
In short, you need to grow these lists and have a large number of subscribers and send emails with relevant content that really interests your audience.
There’s no point in just sending product offers, that doesn’t work.
Therefore, generate value, create relationships and closeness and the sale will be a consequence.
Learn how to create a balance between content and direct offers. A commonly used equation is the 80/20 rule.
That is, 80 percent content and 20 percent offer.
By the way, don't buy an email list, as this won't help you make sales.
Quite the contrary, these people will report you as spam, harming your email marketing work.
Use Storytelling in your email content, learn more in the article >> Storytelling
4 – Analyze the metrics
As with any sales strategy, in email marketing automation you need to analyze the metrics.
Among these metrics, keep an eye on the rates:
Opening (how many people opened the email)
Clicks: how many clicks were made and how many generated sales (this is in the case of emails in which you made an offer)
In addition to the Fees, you will also observe:
Most opened email type, within each subject, which email had the highest open rate
List unsubscribe (how many people unsubscribed from the list after each email)
See which links had the fewest clicks
By analyzing the data, you will have a map of how to improve your content and offers.
The secret is to replicate what worked and make adjustments to what didn’t.
Many entrepreneurs believe that email marketing is an outdated strategy.
But you need to know that this is a strategy to create relationships and get closer to customers.
And email marketing automation is a tool that brings you agility and enhances the process.
So, if you are interested in the subject, stay with me until the end of this article and see how to create your email marketing automation and which platform to use.
In this article…
Email Marketing Automation: What is it?
Email marketing for affiliates – 5 important points
1 – Lead Segmentation
2 – Number of emails
3 – Number of people on the list
4 – Analyze the metrics
5 – Email marketing automation tool
Email Marketing Automation: What is it?
Email marketing automation is the use of tools that automate the sending of emails to a pre-determined list.
This way, you create your campaign with the sequence of emails, place it on the automation platforms and as the leads enter your list, they will receive the emails automatically.
Email marketing helps leads on their purchasing journey, and even if they don't open all of your messages or read your entire email sequence, it's important to increase your authority with your audience.
In other words, automation allows you to create an automatic sales funnel and optimize the lead qualification process.
In fact, in digital marketing your biggest and most precious asset is your email list.
Because it is something you have achieved and only you can manage and decide what and how it will be done.
email-marketing-automation
Email Marketing Automation
Email marketing for affiliates – 5 important points
There are many ways to manage an email list, but there are important points you need to take into consideration to get the best results.
1 – Lead Segmentation
The first point is lead segmentation.
But what would that be?
Segmentation is nothing more than dividing your audience according to the topics they are interested in.
To do this, you will create digital baits that are related to the different topics in your market niche.
For example, I work as an affiliate and my project is to help people who want to work in the same way.
So, I create digital baits with topics that I cover here on the blog such as Pinterest , Canva , SEO and that way I know the interest of each lead.
Based on this, I know which products to recommend to achieve better results in your business.
Therefore, segmenting your email list is the best way to get to austria phone number data know your audience and create content that is truly relevant to each one.
2 – Number of emails
How many emails should I send? This is a question that every affiliate has.
And the answer is simple: there is no exact quantity, but rather the quantity needed according to the strategy you will define in relation to the segmentation of your list.
In other words, what is the purpose of your campaign? By defining the purpose, you will create the sequence that will lead the lead to the established goal.
But if you are going to promote a promotion, for example, sending fewer emails can be more effective due to the timing of your offer.
leadlovers-subscribe-now
3 – Number of people on the list
If you have been in digital marketing for some time or have taken a digital marketing course, you have heard the phrase: “The money is in the list”.
Yes, this phrase is said by many entrepreneurs who already know the power of an email list.
And they know how to make money by sending email blasts to their audience.
Therefore, you need to know how to engage and interact with your audience, as there is no point in sending emails without this, because your emails will not be opened.
In short, you need to grow these lists and have a large number of subscribers and send emails with relevant content that really interests your audience.
There’s no point in just sending product offers, that doesn’t work.
Therefore, generate value, create relationships and closeness and the sale will be a consequence.
Learn how to create a balance between content and direct offers. A commonly used equation is the 80/20 rule.
That is, 80 percent content and 20 percent offer.
By the way, don't buy an email list, as this won't help you make sales.
Quite the contrary, these people will report you as spam, harming your email marketing work.
Use Storytelling in your email content, learn more in the article >> Storytelling
4 – Analyze the metrics
As with any sales strategy, in email marketing automation you need to analyze the metrics.
Among these metrics, keep an eye on the rates:
Opening (how many people opened the email)
Clicks: how many clicks were made and how many generated sales (this is in the case of emails in which you made an offer)
In addition to the Fees, you will also observe:
Most opened email type, within each subject, which email had the highest open rate
List unsubscribe (how many people unsubscribed from the list after each email)
See which links had the fewest clicks
By analyzing the data, you will have a map of how to improve your content and offers.
The secret is to replicate what worked and make adjustments to what didn’t.