History teaches us, in fact, that some of the best franchisors are former franchisees who were not listened to or taken into consideration.
Actually, I'll tell you more...
“Do you know how the McDonald's Big Mac was born?”
If you don't know, I'll tell you:
It was born in Pennsylvania from an extraordinary idea of car owner data a franchisee who every morning saw some rather corpulent workers eating two sandwiches, one on top of the other, to make their lunch more substantial.
After seeing this scene over and over again, he proposed to parent company McDonald's to put two hamburgers in one bun.
The Big Mac is born!
The most famous and best-selling sandwich from the fast food chain McDonald's.
The proposal was heard
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