The importance of mobile campaigns today
Posted: Mon Dec 23, 2024 8:51 am
Did you know that Brazil now has more than one active smartphone per inhabitant ? With the speed at which cell phones are gaining importance in our lives, a good mobile campaign is essential for all types of business.
After all, for a brand to establish a connection with a customer , it needs to think about specific strategies for mobile. And this means creating contextualized, geolocated campaigns adapted to the device.
Want to better understand how a good mobile campaign should work? Check out some tips below !
Mobile campaign asks for geolocation
Much more than volume and massive visibility, a good mobile canada telephone number or non-mobile campaign should focus on appearing to the right person at the right time.
Especially when it comes to mobile, geolocation is essential. After all, if your brand can appear to people who are nearby, why not take advantage of this opportunity?
To do this, it is important to know the places your target audience frequents. This will help you better understand their purchasing behavior.
For example, reaching a person during their lunch break through a mobile campaign to promote a restaurant can significantly increase the conversion rate.
Notifications at the right time
With the growth of mobile, some assumptions are falling apart. Until now, the ideal was to insert communication in a medium in which the customer was already present.
Now, however, people keep their phones close by even when they're not using it.
This means that mobile campaigns can be used to send notifications or messages at the right time. Furthermore, based on geolocation, advertising can take on an informative nature for the user.
Deep understanding of customers
Demographic data is far from being enough for a good mobile campaign. And, through apps, it is possible to better understand customer behavior to improve communication.
This means that a simple campaign can become a useful service for people, whether through a notification, a tip or a tool to make their routine easier.
The big secret to a good mobile campaign is to use the available resources appropriately. And this involves leaving aside the concepts known until now and adapting the strategy to the current reality.
This way, it is possible to use the mobile campaign to increase sales , expand brand awareness and build customer loyalty.
After all, for a brand to establish a connection with a customer , it needs to think about specific strategies for mobile. And this means creating contextualized, geolocated campaigns adapted to the device.
Want to better understand how a good mobile campaign should work? Check out some tips below !
Mobile campaign asks for geolocation
Much more than volume and massive visibility, a good mobile canada telephone number or non-mobile campaign should focus on appearing to the right person at the right time.
Especially when it comes to mobile, geolocation is essential. After all, if your brand can appear to people who are nearby, why not take advantage of this opportunity?
To do this, it is important to know the places your target audience frequents. This will help you better understand their purchasing behavior.
For example, reaching a person during their lunch break through a mobile campaign to promote a restaurant can significantly increase the conversion rate.
Notifications at the right time
With the growth of mobile, some assumptions are falling apart. Until now, the ideal was to insert communication in a medium in which the customer was already present.
Now, however, people keep their phones close by even when they're not using it.
This means that mobile campaigns can be used to send notifications or messages at the right time. Furthermore, based on geolocation, advertising can take on an informative nature for the user.
Deep understanding of customers
Demographic data is far from being enough for a good mobile campaign. And, through apps, it is possible to better understand customer behavior to improve communication.
This means that a simple campaign can become a useful service for people, whether through a notification, a tip or a tool to make their routine easier.
The big secret to a good mobile campaign is to use the available resources appropriately. And this involves leaving aside the concepts known until now and adapting the strategy to the current reality.
This way, it is possible to use the mobile campaign to increase sales , expand brand awareness and build customer loyalty.