6 WhatsApp sales techniques to increase your online sales!
Posted: Mon Dec 23, 2024 7:16 am
Before we present the sales techniques through WhatsApp, it is important to clarify a few points. Digital campaigns are only responsible for generating leads for your company. In other words, they are not the ones who will sell , but your salespeople will.
Another important point is that, no matter how good canada phone number format your Digital Marketing strategy is , it won't work miracles or save your business. Having good customer service, trained salespeople, a product that delivers what it promises, among others, are basic points for selling.
That said, from the moment a lead sends you a message on WhatsApp, your sales team needs to be prepared to assist them. After all, online purchasing behavior is very different from when someone walks into your physical store.
Now, let's look at the main sales techniques on WhatsApp?
1. Be careful with response time
It is imperative that the lead receives a response as soon as possible . Even if that response is “we will assist you shortly”.
It is said that the response time on WhatsApp should be a maximum of 5 minutes. That's right. Competition is high and a lead without a response will migrate to another company or will give up on buying.
2. Humanize the service
When someone buys something on WhatsApp, they don't see you. They often end up wondering whether your company is legitimate and whether they're going to get scammed.
Therefore, it is essential to humanize the service as much as possible. Introduce yourself with your name, if possible, send audio messages, make video calls to show that you are at the company.
Be polite and courteous and be willing to help. Ask what the person is looking for and whether they intend to buy now or later. This way, you will have all the information you need to direct the service and increase the chances of sales via WhatsApp.
3. Don’t throw leads away, maintain the relationship
In most cases, the customer will not buy the moment they contact you, especially if the product is more expensive or if it is their first contact.
Does this mean the lead is unqualified? No. It means you need to work on it more.
Create a content guide to continue nurturing that lead with important information, news, and promotions. The big secret is to keep in touch with that person. You can bet that, in the future, they will end up converting.
4. Direct the lead
Often, the lead will argue that the price is too high or that they don't have the money to buy it right away. In these cases, use your sales instinct to present products on sale or installment options.
Another important point is that, no matter how good canada phone number format your Digital Marketing strategy is , it won't work miracles or save your business. Having good customer service, trained salespeople, a product that delivers what it promises, among others, are basic points for selling.
That said, from the moment a lead sends you a message on WhatsApp, your sales team needs to be prepared to assist them. After all, online purchasing behavior is very different from when someone walks into your physical store.
Now, let's look at the main sales techniques on WhatsApp?
1. Be careful with response time
It is imperative that the lead receives a response as soon as possible . Even if that response is “we will assist you shortly”.
It is said that the response time on WhatsApp should be a maximum of 5 minutes. That's right. Competition is high and a lead without a response will migrate to another company or will give up on buying.
2. Humanize the service
When someone buys something on WhatsApp, they don't see you. They often end up wondering whether your company is legitimate and whether they're going to get scammed.
Therefore, it is essential to humanize the service as much as possible. Introduce yourself with your name, if possible, send audio messages, make video calls to show that you are at the company.
Be polite and courteous and be willing to help. Ask what the person is looking for and whether they intend to buy now or later. This way, you will have all the information you need to direct the service and increase the chances of sales via WhatsApp.
3. Don’t throw leads away, maintain the relationship
In most cases, the customer will not buy the moment they contact you, especially if the product is more expensive or if it is their first contact.
Does this mean the lead is unqualified? No. It means you need to work on it more.
Create a content guide to continue nurturing that lead with important information, news, and promotions. The big secret is to keep in touch with that person. You can bet that, in the future, they will end up converting.
4. Direct the lead
Often, the lead will argue that the price is too high or that they don't have the money to buy it right away. In these cases, use your sales instinct to present products on sale or installment options.