One of the greatest characteristics of design is that certain principles are applied, which we are now going to mention, which is why if we want to look good and stand out with our work, it is essential to follow these 6 points below:
It is something very basic but elementary. Knowing these 6 principles and applying them as much as possible to your designs will make them noticeably better to the eye and you will obtain the best and expected results.
Remember that the purpose of any design is communication and correctly transmitting the message. When we design something we want to transmit a message with our work. These simple rules that we will present to you below will help you organize your work so that it facilitates the degree of understanding of the message and georgia business email list your content is appreciated and has that added value. In the design, the orderly arrangement of all the elements that compose it.
Emphasis or Focus
The focal point is the area that is offered as the center of interest and therefore what attracts the eye at first glance. Emphasis in a design can be achieved through the effective use of line, shape, color, tone, texture, etc. In many cases, following the rule of thirds is very helpful.
Balance or Equilibrium
This first basic principle refers to the position of the elements within the composition. Balance is the strongest and firmest visual reference for humans and is therefore a conscious and unconscious basis for the formulation of visual judgments. It implies the need to avoid large blank spaces, achieving a correct arrangement between texts, drawings or other elements of the whole. Balance means a sense of equality and can be achieved through symmetrical or asymmetrical balance.
Rhythm and movement
Rhythm is the discipline that controls the eye around an object or space, providing the proper path for better understanding and respecting the harmony and hierarchy of each and every element. Rhythm is the sequence in which the elements that make up the design appear : order, repetition and the way they are organized.
Proportion and Scale
Size relationships in a design are defined by proportion and scale. Proportion refers to how elements within an object relate to the object as a whole.
Harmony and Unity
A good design is made up of a set of elements that are organized and related to each other, but together represent a whole. Unity means coherence, a consistency of sizes and shapes and a harmony of color, ensuring a sense of order and therefore better appreciation.