Appeal to Emotion: How to Write a
Posted: Mon Dec 23, 2024 6:53 am
Appeal to Emotion: How to Write a Headline that Caters to Reader Emotions
Research shows that humans tend to make more decisions based on emotion, than logic. In short, we’re often driven more by the emotions we feel, than any logical analysis of a particular situation.
Using Emotion in Your Blog Headline Writing Process (Screenshot of Surprise Image)
When it comes to the basic drivers of our decision-making process today, they usually include:
Ego
Desire to succeed
Inspiration
Security and survival
Curiosity
That’s why some of the best-performing blog headlines target whatsapp numbers types of emotions. And you should too.
18. Agitate the Problem and Offer a Solution
Effective blog headlines agitate a problem and offer a clear solution. This could be a problem your reader knows they have, or even one they don’t know about until you point it out. To learn how to write a headline in this format, take this simple two-step approach:
Introduce the problem in simple terms
Hint at the solution in your headline
For example, many bloggers struggle with getting readers to their blogs (a known problem). The solution is learning how to drive traffic to your blog and experiment with what’s going to work best within your blog niche like I’ve broken down clearly in this headline:
Example of Blog Headline (Driving Traffic Screenshot)
Positioning the problem and your proposed solution together when you write a headline (and especially as you outline a blog post), promises relief for the reader—and thereby encourages them to dig into your blog post.
19. Master the Skill of Word Play
Writing an effective blog headline isn’t only about putting words together… it’s about being strategic in the way you construct those words.
Research shows that humans tend to make more decisions based on emotion, than logic. In short, we’re often driven more by the emotions we feel, than any logical analysis of a particular situation.
Using Emotion in Your Blog Headline Writing Process (Screenshot of Surprise Image)
When it comes to the basic drivers of our decision-making process today, they usually include:
Ego
Desire to succeed
Inspiration
Security and survival
Curiosity
That’s why some of the best-performing blog headlines target whatsapp numbers types of emotions. And you should too.
18. Agitate the Problem and Offer a Solution
Effective blog headlines agitate a problem and offer a clear solution. This could be a problem your reader knows they have, or even one they don’t know about until you point it out. To learn how to write a headline in this format, take this simple two-step approach:
Introduce the problem in simple terms
Hint at the solution in your headline
For example, many bloggers struggle with getting readers to their blogs (a known problem). The solution is learning how to drive traffic to your blog and experiment with what’s going to work best within your blog niche like I’ve broken down clearly in this headline:
Example of Blog Headline (Driving Traffic Screenshot)
Positioning the problem and your proposed solution together when you write a headline (and especially as you outline a blog post), promises relief for the reader—and thereby encourages them to dig into your blog post.
19. Master the Skill of Word Play
Writing an effective blog headline isn’t only about putting words together… it’s about being strategic in the way you construct those words.