Content is king when it comes to web positioning, which is why it is so important to give it its place on social media. Good content will speak well of your brand and will position you as a true expert in the sector you operate in. However, content production is an art that has its complications, so we are going to give you 13 tips that can help you achieve your goals:
Keep your messages short and direct: When it comes general manager email list to Facebook, keep them between 100 and 200 characters long, and when it comes to Twitter, keep them between 80 and 100 characters long. This is the best way to get the most engagement.
Enrich your messages : add audio, videos, infographics and any other additional resources where possible.
Create quality content: comment on news that have gone viral, data, statistics, curiosities, etc.
Offer an advantage: Exclusive content, discounts, special offers, promotions and the like make users feel unique and special.
Use examples: Share success stories from your top clients, effective campaigns, and tactics and strategies used by your brand.
Gather resources: gather tools, app reviews, lists of relevant websites, tips, etc.
Show the human side of the campaign: the brand has its own personality. Behind all messages there are people, don't be afraid, let the users notice it.
Post consistently: Communicate logically when you have something to say. However, do so periodically so that your profile doesn't look outdated.
Write with integrity : impeccable writing, correct style and the right tone. Proofread the text a couple of times before publishing.
Take ownership of each platform: use Facebook and Google+ to foster a sense of community, Twitter to establish dialogues, Instagram as a repository of images
Be original: don't communicate the same messages on each social network, individualize the information.
Use keywords: the use of very specific messages with keywords is very important for positioning and relevance.
Avoid spam, bad spelling and poorly written posts: poor quality images, posting only self-promotional content and writing with poor wording and spelling are unforgivable mistakes.