71 percent of consumers expect companies to deliver personalized interactions

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76 percent get frustrated when personalization doesn’t happen
Companies that grow faster drive 40 percent more of their revenue from personalization than their slower-growing counterparts
This means that you can't just use a blanket approach in contacting your customers. Segment your email lists, look at previous interactions, downloads and purchases and be careful in your targeting so you approach the right people with the right message.

6. Start a mobile loyalty scheme
Speaking of fostering trust and building long-term relationships, creating a customer loyalty scheme will not only boost your consumer retention rates but you will also open up a continual portal of commun cell phone number list philippines ication between your brand and your audience.

The 2022 Loyalty Barometer Report found that 79 percent of consumers are more likely to do business with a brand because of its loyalty program. This type of program now only keeps customers informed of developments or news but also gives them access to early sales and exclusive offers.

The likes of Amazon (paid program through Amazon Prime), Starbucks (free through Starbucks Rewards), and Sephora (Sephora Beauty Insider using redeemable points) have all earned a great deal of success through their innovative loyalty programs—gathering a wealth of priceless consumer insights and data in the process.

Explore: Our guide to the enduring power of customer loyalty schemes

7. Host a contest
Last but certainly not least, we offer another swift nod to user-generated content.