Discover how to use social media for proper
Posted: Mon Dec 23, 2024 5:46 am
Social media is one of the natural spaces where customers and potential customers naturally meet. That is why the profiles of the 2.0 platforms used by the brand serve as a window for users to express their opinions, doubts, complaints, requirements and even make suggestions.
Ironically, despite the fact that the use of Facebook, Twitter and Instagram has become global, there are still many companies that do not know how to take advantage of their digital spaces correctly. It is general contractors email list important to know how to use social media to connect with customers, potential customers and for direct, close and personalized attention.
6 steps to make the most of social media
Monitoring: you have to filter out all the noise surrounding your brand on social platforms and focus on intervening exclusively in relevant conversations.
Speed: People are looking for almost immediate, real-time answers. They need to quickly resolve their problems, queries or requirements. Time is crucial in all aspects related to customer service. If those responsible for managing the networks take too long, the company's reputation is likely to be at stake.
Multi-channel support: It is mandatory for profile managers to move from one channel to another to provide a better response and facilitate the consumer experience.
Responding to complaints: 88% of online customers are reluctant to buy from businesses that don't take the time to respond to complaints on social media.
Anticipation: Thanks to all the information obtained on Social Networks , those responsible for content creation can create educational articles for the blog, FAQ pages, manuals, tutorials, etc. The idea is to be one step ahead and satisfy user requirements.
Analytics: The only way to know if the strategies used have been effective is by measuring and analyzing in order to make the relevant adjustments and updates if necessary.
It is also important to rely on a crisis management manual to have a solid tool to apply in case comments or complaints that are very important to the brand arise. It is essential not to delete these comments but rather to respond to them quickly, communicatively and comprehensively.
Social networks are a powerful channel that should not be wasted. By following these recommendations, small and medium-sized companies will have no problem taking full advantage of their potential.
Ironically, despite the fact that the use of Facebook, Twitter and Instagram has become global, there are still many companies that do not know how to take advantage of their digital spaces correctly. It is general contractors email list important to know how to use social media to connect with customers, potential customers and for direct, close and personalized attention.
6 steps to make the most of social media
Monitoring: you have to filter out all the noise surrounding your brand on social platforms and focus on intervening exclusively in relevant conversations.
Speed: People are looking for almost immediate, real-time answers. They need to quickly resolve their problems, queries or requirements. Time is crucial in all aspects related to customer service. If those responsible for managing the networks take too long, the company's reputation is likely to be at stake.
Multi-channel support: It is mandatory for profile managers to move from one channel to another to provide a better response and facilitate the consumer experience.
Responding to complaints: 88% of online customers are reluctant to buy from businesses that don't take the time to respond to complaints on social media.
Anticipation: Thanks to all the information obtained on Social Networks , those responsible for content creation can create educational articles for the blog, FAQ pages, manuals, tutorials, etc. The idea is to be one step ahead and satisfy user requirements.
Analytics: The only way to know if the strategies used have been effective is by measuring and analyzing in order to make the relevant adjustments and updates if necessary.
It is also important to rely on a crisis management manual to have a solid tool to apply in case comments or complaints that are very important to the brand arise. It is essential not to delete these comments but rather to respond to them quickly, communicatively and comprehensively.
Social networks are a powerful channel that should not be wasted. By following these recommendations, small and medium-sized companies will have no problem taking full advantage of their potential.