The power of email marketing
Posted: Mon Dec 23, 2024 5:45 am
There are still those who associate the term "email marketing" with the spam folder . That this form of marketing is more than that is also evidenced by the fact that it forms an indispensable part of various promotional and sales campaigns. In recent times, emails have become hybrids of various services, and campaigns, thanks to many tools, can even be automated. Learn more about the possibilities of email marketing.
What can email marketing do?
Since this type of marketing needs to fulfill certain goals, it needs to be whatsapp number approached strategically . To know how to design your email marketing campaign, first try to classify it into one of these 2 categories:
an informative newsletter that is sent periodically, and contains relevant information and
typical electronic sales.
If we keep these 2 categories in mind, we can list the possibilities that this type of marketing offers:
offering products from our electronic store to everyone interested in that product category,
notification of special promotions and discounts with the possibility of direct ordering ,
reminder to complete a purchase (in electronic sales)
sharing electronic books , catalogs and reports ,
offering products to the customer that are complementary to those he has already purchased.
the power of email marketingExample of a good email marketing campaign – computer equipment store
Tools needed
The most important tool you will need is definitely a good email service, with more advanced options that include the following capabilities:
content personalization ,
design editing ,
automated sending,
segmentation ,
reporting on key performance indicators,
A/B testing .
Some of the most famous tools of this type are: Mailchimp , GetResponse , ConvertKit , AWeber and many others. They differ, in addition to the options they offer, in the price of the monthly fee for their use. This amount may further depend on the size of the mailing list and additional options that you can use to enrich the basic service package.
In addition to these tools, or rather – applications, you will also need some photo editing software, because we know that "a good picture is worth a thousand words", at least when it comes to sales. Recommendations are Adobe Photoshop , or some simplified tools/programs such as Canva and PicMonkey .
What is the place of email marketing in sales?
If we apply it as a support for e-commerce, email marketing can be an effective marketing tool. Its justification is reflected in the precision with which you can reach the target group. Namely, when using your e-commerce platform (when logging into their account), the user leaves their data, including their email address, which you can later use to reach them directly.
Campaigns that track sales through electronic channels are most often formed based on data on purchased items and customer preferences, abandoned shopping carts , potential customer interests selected during platform registration , and tracking their movement through the sales funnel. Services for sending email marketing campaigns usually have automation as an option , which includes sending a specific type of email depending on the action taken by the customer.
imejl marketing
Although some marketers are a bit wary of this type of marketing, it can be very successful for the reasons we mentioned earlier. You just need to come up with a good email subject line that will ensure a good open rate , as well as an attractive design for the email itself, and the effects will be visible. It is recommended that you do not conduct this campaign independently , but coordinate it with other methods of digital promotion and advertising that you use.
What can email marketing do?
Since this type of marketing needs to fulfill certain goals, it needs to be whatsapp number approached strategically . To know how to design your email marketing campaign, first try to classify it into one of these 2 categories:
an informative newsletter that is sent periodically, and contains relevant information and
typical electronic sales.
If we keep these 2 categories in mind, we can list the possibilities that this type of marketing offers:
offering products from our electronic store to everyone interested in that product category,
notification of special promotions and discounts with the possibility of direct ordering ,
reminder to complete a purchase (in electronic sales)
sharing electronic books , catalogs and reports ,
offering products to the customer that are complementary to those he has already purchased.
the power of email marketingExample of a good email marketing campaign – computer equipment store
Tools needed
The most important tool you will need is definitely a good email service, with more advanced options that include the following capabilities:
content personalization ,
design editing ,
automated sending,
segmentation ,
reporting on key performance indicators,
A/B testing .
Some of the most famous tools of this type are: Mailchimp , GetResponse , ConvertKit , AWeber and many others. They differ, in addition to the options they offer, in the price of the monthly fee for their use. This amount may further depend on the size of the mailing list and additional options that you can use to enrich the basic service package.
In addition to these tools, or rather – applications, you will also need some photo editing software, because we know that "a good picture is worth a thousand words", at least when it comes to sales. Recommendations are Adobe Photoshop , or some simplified tools/programs such as Canva and PicMonkey .
What is the place of email marketing in sales?
If we apply it as a support for e-commerce, email marketing can be an effective marketing tool. Its justification is reflected in the precision with which you can reach the target group. Namely, when using your e-commerce platform (when logging into their account), the user leaves their data, including their email address, which you can later use to reach them directly.
Campaigns that track sales through electronic channels are most often formed based on data on purchased items and customer preferences, abandoned shopping carts , potential customer interests selected during platform registration , and tracking their movement through the sales funnel. Services for sending email marketing campaigns usually have automation as an option , which includes sending a specific type of email depending on the action taken by the customer.
imejl marketing
Although some marketers are a bit wary of this type of marketing, it can be very successful for the reasons we mentioned earlier. You just need to come up with a good email subject line that will ensure a good open rate , as well as an attractive design for the email itself, and the effects will be visible. It is recommended that you do not conduct this campaign independently , but coordinate it with other methods of digital promotion and advertising that you use.