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The equation is simple, the secret to attracting lies in what is offered and how it is done, in an area that requires preparation to face dizzying changes, in a few words: Content Marketing.

The following infographic, created by Randy Milanovic in the book Findability , allows us to go through 21 tips that reveal how to proceed to maintain a high rank in search engines and strengthen the ability to attract clients and content based on what you can offer.


Never forget King Google
Keywords are not always a good resource . Although they had their netherlands phone number example golden age where the spotlight was taken by two or three words that were repeated almost torturing the reader, one can begin to think that this is not always useful and necessary. Think carefully about your keyword. You should put it in the title and use it at most twice in the article.

Your content is based on words and saturating it with repetition will only exhaust your potential customers. Considering the selection of content and the way of promoting it, we can look at 8 examples of how not to use hashtags to see that it is not a fad but a marketing resource that can bring considerable benefits if used well.

[Tweet “The days of endlessly repeating a set of keywords are over.”]

Also remember that great content invites new links. Content marketing replaces a lot of the labor involved in link building, because people naturally share quality content . Of course, when we talk about the quality of what you offer, we're not referring to publishing cheap stuff that's meant as filler.

underestimate your readers
Title well to make a difference . Readers are notfoolsnaive and understand when you provide quality content. This process starts from the first sentence. The “key” to good titling can be found in The Power of the Headline: the blog post titles that convert the most :

“Based on Copyblogger statistics , on average only 8 out of 10 people who enter your site will read the Title of your article. But only 2 of those 10 will read the entire content.”
[Tweet “An efficient way to present content so that your proposal is not forgotten”]

It is not wise to force inspiration . Continuing with our reasoning about readers and their perception of content, you must understand that it is not about producing just for the sake of generating quantity. Take your time . When production does not come naturally, it is better to rest and be patient. This way you will avoid a bad reputation and your content will be valued for its quality.

[Tweet “Good results won’t always come when you expect them”]

The branding behind the content
Build your own voice, one that customers can identify with. Percy Ruíz Nieves, member of COFIDE , a voluntary management program for entrepreneurs, says that:

“The challenge of differentiation will become increasingly difficult. For all these reasons, brands are facing an increasingly complex environment.”
This is not achieved through a nice logo, but through a commitment to a message , the development of a consistent tone and brand personality. The values ​​you aim to preserve and maintain as a company are the minimum a customer expects to find.