How do logos impact the brain
Posted: Mon Dec 23, 2024 5:30 am
Neuroscientists confirm that the brain recognizes logos and that they impact decision-making, directly affecting sales possibilities. It is a fact that logos play an emotional role that impacts decision-making, especially when time and information are limited.
It has been proven that the eye does not distinguish colour, but that the brain creates it through neuronal processes. On the other hand, objects and shapes are recognised in the visual cortex; it is incredible how it is able to see even shapes that do not exist, such as, for example, objects hidden in a given space. Finally, context and meaning define the french mobile numbers information, which is then added to memory to help understand and think about everything it encompasses.
How the brain processes logos
When the eye sees a logo, it sends a signal to the brain to perceive the color first and then the shape.
The elements are grouped together so that the specific object being observed can be identified.
The brain associates the visual pattern with previous experiences stored in memory.
Semantic articles of experiences give meaning and recognition.
It is important to note that everything happens in just 400 milliseconds!
How does the brain think about logos?
Visual cortex: responsible for processing all visual information. Recognizing different patterns, objects, shapes and colors.
Anterior cingulate cortex: This is where emotions are related.
Prefrontal cortex: Adds meaning and context to image patterns.
Cerebral circumvolution: is the part located in the temporal lobe that is directly related to color recognition.
Amygdala: is a group of nuclei that are used to process memory and emotions.
Orbitofrontal cortex: Located just behind the eyes, this is where decision-making takes place, and where rewards and punishments are compared.
Insular cortex: It is related to emotion, self-awareness and personal functioning.
Hippocampus: helps form new memories about new experiences.
It has been proven that the eye does not distinguish colour, but that the brain creates it through neuronal processes. On the other hand, objects and shapes are recognised in the visual cortex; it is incredible how it is able to see even shapes that do not exist, such as, for example, objects hidden in a given space. Finally, context and meaning define the french mobile numbers information, which is then added to memory to help understand and think about everything it encompasses.
How the brain processes logos
When the eye sees a logo, it sends a signal to the brain to perceive the color first and then the shape.
The elements are grouped together so that the specific object being observed can be identified.
The brain associates the visual pattern with previous experiences stored in memory.
Semantic articles of experiences give meaning and recognition.
It is important to note that everything happens in just 400 milliseconds!
How does the brain think about logos?
Visual cortex: responsible for processing all visual information. Recognizing different patterns, objects, shapes and colors.
Anterior cingulate cortex: This is where emotions are related.
Prefrontal cortex: Adds meaning and context to image patterns.
Cerebral circumvolution: is the part located in the temporal lobe that is directly related to color recognition.
Amygdala: is a group of nuclei that are used to process memory and emotions.
Orbitofrontal cortex: Located just behind the eyes, this is where decision-making takes place, and where rewards and punishments are compared.
Insular cortex: It is related to emotion, self-awareness and personal functioning.
Hippocampus: helps form new memories about new experiences.