The ROI of Inbound Marketing

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Inbound Marketing is a relatively new trend in Mexico that is here to stay, but not so new in other countries like the USA, a country where this methodology has been applied for several years, innovating every day and its results are constantly measured.

There is a lot of talk about the creation of Inbound Marketing content, the importance of SEO in it, its usefulness for managing leads and its benefits for a brand's branding, among other topics, but what about the economic benefits of it?

At the end of the day, it will all be just words if your strategy does not generate income or help you save costs.


In this article we will share some general concepts about whatsapp new zealand inbound marketing and you will be able to review some statistical data that will help you understand how companies that have implemented a comprehensive Inbound strategy are doing.



Contents of this article
Consumer habits have changed
The new way of buying for the digital consumer
Some ROI data that shows how consumer habits have changed
How does Inbound Marketing work to attract and convert this new consumer?
The ROI of Inbound Marketing
What do these changes and ROI data mean for you as a Marketing, Sales or Management person?


Consumer habits have changed
Let's start with an important fact: the consumer has changed. There is no turning back.

The increasingly accessible technology of smartphones and other mobile devices such as tablets, laptops, etc., and increasingly intelligent web search engines such as Google have made access to information about companies and their products possible for everyone.


Previously, when a consumer thought “I need a new car,” he or she would start the purchasing cycle in the following way:

I went to several car dealerships
He let himself be advised by each of the sellers
Finally, he took a leap of faith in choosing which one to believe in to make his decision.

The new way of buying for the digital consumer
Today, this process has changed completely, the buying process now starts long before the potential buyer interacts with the seller:

When deciding that he wants to purchase a new car, the buyer
go online
Search for video reviews, opinions,
complaints and comparative analyses of the different options available on brand sites and on blogs by experts on the subject, etc.
Consume all these contents
And once he feels sufficiently informed, he goes to the dealerships either to look at the models and compare the information he obtained on the Internet about their products with what the sellers tell him and then make a decision or to make his purchase directly.
With all the information and content available to you, you make a decision.

The consumer has begun to do the work of the seller by informing himself and subsequently convincing himself of what his best option is based on the information he obtained from his online research.