Discover the 5 digital marketing trends for 2019

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Marketing in 2019 will be marked by interaction. Little by little, brands are beginning to understand what this new marketing that is invading the world is.

The first trend for digital marketing in 2019 is the expectation that it will be a year that will be marked as a watershed for the area. And those who do not invest time, money and knowledge in the new marketing will be left behind!

We have selected 5 digital marketing trends for 2019. Check them out!

Artificial intelligence
Yes, it has arrived and it is no longer just in old classic science whatsapp netherlands fiction films . One example of artificial intelligence that we can mention is Chatbots, which offer practicality when solving users' problems when they visit the website.

Focused on quick responses, they have only been in use for a short time , so they will undergo major improvements in problem-solving.

Chatbots are taught through technology known as big data to answer common user questions about a product or service.

digital marketing trends: Artificial intelligence

Video Content
The audiovisual world has become a major player in digital marketing trends. And technology has only helped in this regard. With the possibility of real-time videos, virtual reality, gamification and distance learning, Cisco predicts that by 2020, 82% of internet traffic will be made up of videos.

And, bringing them into marketing, who doesn't want to teach their consumers about their product, service, etc.? This is best done through videos. An example of this is Nubank, which releases numerous explanatory videos on how to best use its app and the differentiators of its service.

Additionally, companies can show who they really are through live videos, showing what happens inside the companies or how a production process for their product works.

The consumer wants the real, the true, with no chance of re-recording. And live video makes this possible.

digital marketing trends: Videos

Process Integration
Avoiding “data silos,” which are loose data that have no consistency on their own, integrating processes and transforming information into data is of fundamental importance for decision-making. This will help companies understand their audience and provide the best experiences to customers in an optimized way that generates better sales or branding results.

Virtual Reality
It is an incredible differentiator for the user when your business can use virtual reality to create unique experiences.

An example of this are architects who can build an entire environment virtually , taking a tour inside the environment, making the project even more real without even having to lift a brick.

digital marketing trends: augmented reality

Smart Search
No more wasting time on the internet finding pages and information that we are not looking for! Smart search will know us so well as users that it will deliver only what we are looking for.

Google is a pioneer and is ensuring content relevance based on consumer habits. Therefore, we increasingly need to know who we are talking to , so that we can deliver assertive content.