Is selling through social media the best strategy?

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Anyone who asks Google this question will certainly find many answers that converge on “yes”. But the truth is that “social networks” are not sales environments, but rather environments for relationships and content distribution. In other words, they should be part of your communication , marketing and sales strategy, but they do not sell on their own! Or rather, they can sell, but not with the same potential as a website or e-commerce.

It is worth noting that social media is not a sales strategy; it is part of the strategy as a communication channel. However, in isolation, it is not an effective strategic tool.

What does this mean? Social networks are volatile and, therefore, are considered by marketing and sales professionals to be inefficient from a strategic point of view when it comes to supporting communication whatsapp mobile number database free download with the objective of sales. In other words, they are considered important channels , but without a solid foundation, in the long term they can hinder rather than contribute. An example of this is the social network Orkut, which, despite its pages, groups, communities, profiles, etc., was swallowed up by Facebook.

That said, let’s explain a little more about why social media is not a sales strategy; and why the best digital media for you to strengthen your sales channels is your website . Continue…

Social Networks – Powerful relationship channels
Having a profile on social media with the main objective of “selling a product or service” is synonymous with: being in the right place with the wrong objective. Is it possible to sell through social media? Yes! Is it the safest and most ideal channel? No !

Anyone who works in Digital Marketing knows that social networks sell, but that is not what they are for. The different social media profiles exist precisely so that each one can be used for the appropriate purpose.

Short, fun videos like those posted on Reels or Tik Tok attract an audience and contribute significantly to your brand's digital presence , but they are not a sales channel.

Linkedin is an incredible network for establishing corporate connections, promoting your brand and company in the B2B or B2H context ; in addition to certainly indexing the contents of your website and also helping substantially with ranking within online search engines.

Facebook and Instagram can also contribute in favor when it comes to algorithms and artificial intelligence that permeates the web; as well as podcast platforms and networks , video tutorials, etc.

But social media, whatever it may be, is a place for relationships and content distribution. They should be part of your communication strategy as a prism that converges to increase traffic to your website, and there, yes, convert safe sales that build customer loyalty.

With intelligent and strategic content, it is possible to showcase products and services, attracting the persona to the website, to learn about all the other solutions that your brand or company has to offer.

Website – The electronic address that generates credibility and converts your sales!
Companies or self-employed individuals who at the time placed their communication and content solely on Orkut, as previously mentioned, had little time and a lot of work to make a backup and recover their records.

In other words, the safest channel before any other communication and marketing action is to have a website. The analogy we like to make here at the agency, and which is very widespread in the universe of those who work with digital marketing, is that “basing your communication on social networks is like building a house on rented land.”

So, have your website and use social media to diversify your content, increase your digital presence and generate traffic to your website. This is strategy. It should be your sales channel and capture qualified leads.

But be careful, the website needs to be on a reliable server and preferably with its own domain so that you can guarantee some security policies .
The website's biggest differentiator is the ability to provide personalized experiences to users and stand out among so many live streams, stories, and other common resources.

Of course, having webinars, videos and other formats of materials and posts is of utmost importance. But within the website, the feasible capabilities to provide a unique or remarkable experience for your persona are much more diverse than those offered by social networks alone .

You need to know your persona and their needs in order to offer the ideal solution, as well as understanding how they behave so that you can chart a path that transforms your audience into customers .

The result of the sale is the sum of the relationship between the networks and the experience you deliver to the internet user. And this is much more impactful when you add value to your social networks with the link to your website in the bio, for example.
And how can we combine the two? Come and learn about our proposals that work within the principles of Inbound Marketing . After making a diagnosis, we will certainly come up with the best strategy for you to apply the appropriate tools to your business, attracting your persona and generating results ; in other words, sales!