In the model, this is under the term substitutions

[robiulhasan]

Should I Write the Benefits or the Features of My Products?
There is a myth that copywriters should only talk about the benefits of their products.

That isn’t true.

In fact, in most cases you will want to specify both.

Benefits need proof. When a prospect reads a benefit, they want some sort of proof that it is true. Sometimes, simply stating product specifications is enough (for example, the processing speed of a grap cell phone lists for sale hics card).





We’ve shown how important it is to cater to returning customers. Returning customers convert 73.72% more than new visitors, and spend on average 16.15% more per transaction.

Despite this, it is reported that only 36% of companies create personalized experiences for returning customers.

Connecting Digital and Offline Channels Lags the Most
Incorporating omnichannel strategies in personalization campaig