Invest in virtual events to increase your sales

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Before the COVID-19 era , physical events were a great marketing tool for many B2B companies, but like everything else, during the pandemic this resource has had to adapt to the digital world.

If your company is not familiar with this laos email list type of activities, such as webinars , virtual fairs and more, there are some options that you should take into account when investing in new strategies at such a critical time as the one we are currently experiencing. Damián Garza, Head of Operations at Olózfera, tells us about the subject.

We know that there is no way to replace physical presence, however, different strategies have been derived to replace events. Among them are investments in streaming platforms, from webinars, video conferences and live broadcasts, to events or shows.

Mainly to preserve health, but also to save costs and have previously unimaginable scopes. Digital can enhance the in-person, and the world is rapidly adapting to these options out of necessity.

It is advisable to have your own digital space. Since real estate projects are only sold for a certain period of time in the case of immediate delivery, and a little longer in projects under development, it is necessary to have some digital entity such as a landing page, or website in the case of not only having one development but several .

Optimization of the digital entities through which you promote your products and/or services, such as your website, landing pages, e-commerce, or product listings found on portals, marketplaces, or brokers.