We can define an audience as a set of people who have a relationship with your brand, either because they observe it, search for it, interact with it or even promote it without any kind of compensation for it.
Nowadays we feel that brands bombard us with more and more information and time passes faster and faster, we get tired faster and we select what we want to see because the networks give us the power to do so. Brands have to opt for inbound marketing strategies and not outbound ones , so knowing our audience gives us the advantage.
Information in the world of marketing is so important because it gives you the power to directly offer the interested public the products or services that you have or that are related to what the brand says.
Nowadays, brands are looking to empathize more with their audience and create longer-lasting relationships because it is useless to have a considerable number of followers who do not pay attention to what you represent or share as a brand.
A brand can have customer avatars, which refer to specific audience segments of your brand's overall audience.
Don't forget to pay attention to your potential customers either; remember that life is all about balance.
Types of Audience in Marketing
Seekers: Those who search out of necessity, and once they get what they are looking for, they leave.
You must provide this type of audience with the information they are interested in to keep them interested. Since they are looking for information, you must optimize your SEO.
Participants or subscribers: those willing to establish a relationship with the brand, where through their interactions data can be obtained that allows the business to visualize a strategy to optimize itself.
Amplifiers: those who share content and help with word of coo means in company mouth for the brand by giving them publicity, in the way they consider.
They can play many roles when it comes to dealing with your brand so as long as your content, product or service sounds interesting to them they will serve as an ambassador or promoter for your brand.
How to find your target audience?
1) Study your audience
Who buys you?
How old are they?
What are your interests?
What is your behavior?
2) Study your market
Analyze your industry, look for opportunities and audience needs that have not been met, and perhaps you will find a niche that matches your objective.
3) Study your competitors
They say that friends are close by and enemies are closer. This is not a war, but the more you observe your competition's environment and how it operates, you can learn many things, as well as what you should not do. In marketing, observation is a great tool. Although we recommend that if you are one of those who do not know what type of business to do, you should be guided by the blue ocean strategy.
4) Create avatars
Or segments of people. This would be a much more specific segmentation of your target audience, determining their personalities, needs, interests, hobbies and demographics that you can obtain from the data you manage to get from the media in which you have a presence, which you can find out about with tools like Metricool. In our blog, let's talk about Metricool , you can learn about this social media analysis and management tool.
5) Learn to differentiate who is your target audience and who is not
It is different from establishing very general segments of people to more specific ones since this saves you time and money, so you have to specify which group really responds to your product or service, who are those who are interested.
6) Stay in the spotlight
Practice makes perfect, so the more you observe, interact and research your audience, the more you will know how to win them over.
7) Use analytics tools
There are many social networks today and it is often difficult to measure each one when you have many accounts on them, so tools are essential and make our work much easier when analyzing the data.
Here are two blogs that talk about social media management tools.