To help illustrate, I pulled a
Posted: Mon Dec 23, 2024 4:12 am
few examples from our clients that showcase how they are using a CDP to improve sales.
Use Case #1: Making Facebook Custom Audiences More Effective with CDP
You should use customer data platforms to enhance Facebook Custom Audiences.
Custom Audiences allow companies to target a specific custom cell phone directory india er list on Facebook, Instagram, or the Audience Network.
The effectiveness of these ads depend on the quality of your list. This is where customer data platforms come into play.
CDPs give you the power to segment your customers, creating unique messages to each type.
To illustrate, I will use a few anonymous examples from our clients.
Targeting Recent Buyers
Recent buyers are highly engaged with your brand and much more likely to make a second purchase.
Research shows that making even a small improvement in retention creates massive returns.
Unfortunately, relying purely on the FB Pixel undercuts your ability to target this group.
With Barilliance, our client is able to append customers who bought on other channels, including their physical stores, to create a complete customer list.
Above, the screenshot above, they define recent buyers as someone who has made a purchase less than 90 days ago, and whose order value was $100 or greater.
Use Case #1: Making Facebook Custom Audiences More Effective with CDP
You should use customer data platforms to enhance Facebook Custom Audiences.
Custom Audiences allow companies to target a specific custom cell phone directory india er list on Facebook, Instagram, or the Audience Network.
The effectiveness of these ads depend on the quality of your list. This is where customer data platforms come into play.
CDPs give you the power to segment your customers, creating unique messages to each type.
To illustrate, I will use a few anonymous examples from our clients.
Targeting Recent Buyers
Recent buyers are highly engaged with your brand and much more likely to make a second purchase.
Research shows that making even a small improvement in retention creates massive returns.
Unfortunately, relying purely on the FB Pixel undercuts your ability to target this group.
With Barilliance, our client is able to append customers who bought on other channels, including their physical stores, to create a complete customer list.
Above, the screenshot above, they define recent buyers as someone who has made a purchase less than 90 days ago, and whose order value was $100 or greater.