The value proposition is defined as the core tool for establishing what differentiates a business from its competition, and what are the characteristics and qualities that add value to the lives of its customers—that which only your company can offer.
One of the biggest challenges in every market is maintaining a competitive advantage. Differentiating yourself from your competitors is critical to maintaining a sales margin, attracting new customers and keeping the ones you already have.
Therefore, it is important to know what a value proposition is and how to apply it in your business.
Read on to find out:
What is a value proposition;
Why your company should have one;
Main features;
How to make a value proposition;
Practical examples.
What is a value proposition?
The value proposition is a marketing resource that consists of showing the contribution, solution or difference that a company offers to its clients; and that is the central element that distinguishes them from the competition. It is what wins over your consumers and turns them into loyal customers .
A value proposition is not just a description indonesia number for whatsapp of the product or service and its benefits, nor a slogan. It is the promise of a specific solution that makes you the best choice.
In addition to developing a competitive advantage, the unique selling proposition allows you to identify and transmit the value of your products or services; therefore, it brings great advantages :
It allows you to show results : By creating your value proposition, you can present success stories and demonstrate in what specific ways your business can change the lives of users.
You expose your brand's differential : faced with the inevitability that your audience will compare you to the competition, validating your project depends on including your value proposition.
You can attract new customers : through your value proposition you can segment your potential audience and attract an audience better connected with what you offer.