9 profitable marketing strategies that work
Posted: Sun Dec 22, 2024 10:01 am
Small business owners can find themselves struggling with a tight budget, especially when it comes to marketing. Fortunately, there are numerous ways to market your business at minimal cost, and some are free.
Profitable marketing is often simple, but it also requires a little creativity. In this article, we offer you seven cost-effective ways to market and grow your business, with the four Ps of marketing that every entrepreneur should know.
If you want to expand your business without spending a fortune, there are several cost-effective strategies you can employ to grow while keeping expenses under control.
What are the 4 main marketing strategies?
E. Jerome McCarthy outlined the four Ps of marketing in his 1960 book Basic Marketing, A Managerial Approach . They are product, place, price and promotion. Knowing these basics can help you craft marketing strategies that really work, no matter what product or budget you're working with.
What are the 4 main marketing strategies?(Image credit: EdrawMind )
In theory, the four Ps work in both B2C and B2B marketing . They also apply to russian phone numbers the profitable marketing strategies in this guide, so it’s essential to familiarize yourself with them.
Product
First of all, marketing can only achieve something with a solid product behind it. Your product must fill a gap in the market and have a unique selling point that appeals to the target audience.
Conduct market research during product development to ensure you're on the right track. There's no need to hold focus groups or spend money on research if you don't have the budget - look at what your competitors are doing, send out free surveys, and ask friends and family.
Meet Ranktracker
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
Taking customer experiences into account during product development can lead to something that is easier to market.
Profitable marketing is often simple, but it also requires a little creativity. In this article, we offer you seven cost-effective ways to market and grow your business, with the four Ps of marketing that every entrepreneur should know.
If you want to expand your business without spending a fortune, there are several cost-effective strategies you can employ to grow while keeping expenses under control.
What are the 4 main marketing strategies?
E. Jerome McCarthy outlined the four Ps of marketing in his 1960 book Basic Marketing, A Managerial Approach . They are product, place, price and promotion. Knowing these basics can help you craft marketing strategies that really work, no matter what product or budget you're working with.
What are the 4 main marketing strategies?(Image credit: EdrawMind )
In theory, the four Ps work in both B2C and B2B marketing . They also apply to russian phone numbers the profitable marketing strategies in this guide, so it’s essential to familiarize yourself with them.
Product
First of all, marketing can only achieve something with a solid product behind it. Your product must fill a gap in the market and have a unique selling point that appeals to the target audience.
Conduct market research during product development to ensure you're on the right track. There's no need to hold focus groups or spend money on research if you don't have the budget - look at what your competitors are doing, send out free surveys, and ask friends and family.
Meet Ranktracker
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
Taking customer experiences into account during product development can lead to something that is easier to market.