Still other customers are looking to purchase later. We've seen online purchase behavior incorporate more and more research - most notably in the emerging research online, purchase offline behavior.
Here, Target gives customers an easy way to save the product to a personal list, or register it as a gift.
Buy Area Design Best Practice 4: Part of a look
Looks are part education and part upsells. They educate customers on how to put various items together to create an entire outfit. In the process, they create implicit cross-sells.
We explore looks in more detail here.
Buy Area Design Best Practice 5: Easy attribute selection
Lastly, Target does an amazing job exposing the various options in an intuitive, easy way.
The key is exposing the product attributes visually as opposed to hiding them in drop down menus. Visitors can easily see various color options and have quick and selecting their preferred color and size is as straightforward.
Product Page Cross Sales Best Practices: How to increase profits
Finally, I want to explore product page cross sale best practices.