4% cash back on Costco gas
Posted: Sun Dec 22, 2024 9:22 am
Because of the exclusivity and collapsing the telegram database supply chain, these product are often more profitable on a unit basis as well.
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4. Maxime loss leaders with creative financing options
Finally, Costco compliments their product offering with a branded credit card. They have tailored the rewards card to maximize customer loyalty, highlighting some of the biggest reasons to be a member.
2% cash back on Costco purchases
Costco membership is bundled with the price of the card
How Starbucks improves customer loyalty
Starbucks is another premier case study of how to improve customer loyalty.
5. Cross channel marketing
Starbucks does an incredible job driving customers into their loyalty program.
We've covered before in our case study of Starbucks' omnichannel strategy how they tie in different channels, all leading to subscribing to their renowned loyalty program.
Below we see a clear example. Once subscribed to their email list, customers receive member exclusive offers. If they would like to partake, they must enroll in the loyalty program.
Starbucks extends their Rewards program to lower margin grocery items as well. The rewards themselves help drive traffic to their in-store locations, increasing frequency, lifetime value, and accessing a whole new group of customers.
Image Credit
4. Maxime loss leaders with creative financing options
Finally, Costco compliments their product offering with a branded credit card. They have tailored the rewards card to maximize customer loyalty, highlighting some of the biggest reasons to be a member.
2% cash back on Costco purchases
Costco membership is bundled with the price of the card
How Starbucks improves customer loyalty
Starbucks is another premier case study of how to improve customer loyalty.
5. Cross channel marketing
Starbucks does an incredible job driving customers into their loyalty program.
We've covered before in our case study of Starbucks' omnichannel strategy how they tie in different channels, all leading to subscribing to their renowned loyalty program.
Below we see a clear example. Once subscribed to their email list, customers receive member exclusive offers. If they would like to partake, they must enroll in the loyalty program.
Starbucks extends their Rewards program to lower margin grocery items as well. The rewards themselves help drive traffic to their in-store locations, increasing frequency, lifetime value, and accessing a whole new group of customers.