An SEO audit typically covers areas such as:
Posted: Sun Dec 22, 2024 9:19 am
What is an SEO Audit?
An SEO audit is the process of evaluating how well your country area code philippines website is optimized for search engines. It helps you identify errors that may prevent your website from ranking well and opportunities that can help you rank better.
Indexing and traceability
User experience
Web Architecture
Competitor analysis
Keyword research
On-page SEO
Backlinks
Basically, it's a general "check" of the health of a website.
Find and fix technical SEO errors
with the Site Authoring tool
Try it for free →
ADS illustration
SEO Audit Tools
An effective SEO audit is based on concrete data about the technical health, traffic and backlinks of your website (and those of your competitors).
The two most important tools for an SEO audit are:
Google Search Console : A set of Google dashboards and reports that allow you to monitor and troubleshoot any issues related to your website's presence on Google.
Semrush – An all-in-one SEO toolset that provides a complete overview of your website’s performance and helps you improve it in all the crucial areas for SEO.
In the next steps we will take a closer look at how to perform an SEO audit step by step using these tools.
Let's get to it.
1. Check for Indexing Issues
The first point of our SEO audit checklist is about pages that are not indexed, since they are not in Google's database. Google cannot rank them.
To see if your pages have been indexed, check for issues directly in Google Search Console.
Go to the "Pages" report in the "Indexing" section of the left menu. Here you can see a graph of all pages based on their indexing status.
img-semblog
Below you will see a list of reasons why the pages have not been indexed.
Review them all one by one and inspect those that correspond to these reasons.
img-semblog
Remember that not all pages need to be indexed, only the ones you want to appear in search results. Therefore, it is completely normal to have some URLs that are not indexed.
Here are some examples of URLs that do not need to be indexed:
Pages with redirects
Administration pages
Alternative pages with canonical tags
Feed Pages
If you find a page that should be indexed, but isn't, fix the problem by following Google's guidelines . Once you've done this, press the " Validate Fix " button.
i
An SEO audit is the process of evaluating how well your country area code philippines website is optimized for search engines. It helps you identify errors that may prevent your website from ranking well and opportunities that can help you rank better.
Indexing and traceability
User experience
Web Architecture
Competitor analysis
Keyword research
On-page SEO
Backlinks
Basically, it's a general "check" of the health of a website.
Find and fix technical SEO errors
with the Site Authoring tool
Try it for free →
ADS illustration
SEO Audit Tools
An effective SEO audit is based on concrete data about the technical health, traffic and backlinks of your website (and those of your competitors).
The two most important tools for an SEO audit are:
Google Search Console : A set of Google dashboards and reports that allow you to monitor and troubleshoot any issues related to your website's presence on Google.
Semrush – An all-in-one SEO toolset that provides a complete overview of your website’s performance and helps you improve it in all the crucial areas for SEO.
In the next steps we will take a closer look at how to perform an SEO audit step by step using these tools.
Let's get to it.
1. Check for Indexing Issues
The first point of our SEO audit checklist is about pages that are not indexed, since they are not in Google's database. Google cannot rank them.
To see if your pages have been indexed, check for issues directly in Google Search Console.
Go to the "Pages" report in the "Indexing" section of the left menu. Here you can see a graph of all pages based on their indexing status.
img-semblog
Below you will see a list of reasons why the pages have not been indexed.
Review them all one by one and inspect those that correspond to these reasons.
img-semblog
Remember that not all pages need to be indexed, only the ones you want to appear in search results. Therefore, it is completely normal to have some URLs that are not indexed.
Here are some examples of URLs that do not need to be indexed:
Pages with redirects
Administration pages
Alternative pages with canonical tags
Feed Pages
If you find a page that should be indexed, but isn't, fix the problem by following Google's guidelines . Once you've done this, press the " Validate Fix " button.
i