Above is a preview of how to design personalized pop-ups with Barilliance. Desing with a live front-end editor and then set which customer segments should see the offer. Learn more here.
Information Bars
Lastly, Information Bars and other call-out offers continue to be an effective way to maximize value of each site visitor.
Personalizing information bars can be as simple as offering different shipping rates depending on location to offering higher priced items to returning visitors who are in the top 25% of your AOV in past orders.
Information bar personalization example from Drunk Elephant. This is a great use of personalization, identifying a profitable demographic (US shoppers), and offering them a threshold to receive free shipping.
Personalized product recommendations are, perhaps, the single most impactful personalization tactic for ecommerce.
While you may be most familiar with product recommendations being placed on websites, you can use them across channels from social media to email. For that reason, we categorize them apart from other website personalization tactics above into their own category.
Some retailers are leveraging personalized product recommendations much more effectively than others.
When used correctly, product recommendations increase the average number of items in the cart by 68.14% and increase conversion rates by an incredible 320%.
Our customers see significant boosts upgrading their recommendation widgets. Our widgets are cross-platform, and use a combination of machine learning and merchandizing rules to present the right product to the right customer.