Now, let’s talk about how to find your target audience for your blog (sometimes called buyer personas when talking about customers)—the fictional, generalized representations of your ideal customers. These personas are constructed with the goal of internalizing who your ideal customer is, and gives you an idea of how to relate to these people as real humans.
For each of the audience personas you’re creating, write out their (demographic and psychographic) attributes on a bulleted list.
Next, you want to visualize exactly who this person is. Goulet suggests using a stock photography site like Unsplash or Pexels to find a photo of the person you’ve just described. It might seem a bit silly, but this will seriously help solidify your vision and create more of a connection between you and your ideal audience.
Lastly, you want to take that photo, the bulleted list and write a story about them in paragraph form, that really describes the environment and the feelings that your persona lives in. Give them a name and describe their day-to-day activities.
How does your content not only fit in, but get found and b2b email lists poland by this person?
Are they searching for it on Google or do they use community sites like Quora or Reddit to source answers & ideas?
Are they heavy Facebook users or do they spend most of the time on apps like Snapchat?
Maybe they don’t spend much time online at all, and prefer attending in-person events, industry conferences, group discussions?
Developing a clear understanding of who your audience is, will help immensely in crafting the right messaging and nailing the storytelling in your content marketing efforts.
Be present where your audience already exists.
"Want to amplify your content marketing? Be present where your audience spends time."
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These are all critical questions to address during the creation of your content marketing strategy, so that you can maximize your opportunities for getting your content in front of your ideal audience—where they’re already spending their time.
Also, it’s important to remember that you can have more than one audience.
While you don’t want your ideal audience to be too broad and diverse, especially in the early days of your business (readers might get confused about who your solution is for). However, as long as you understand who your audience is and go through this step you can create great content for them.