Master automated marketing through lead nurturing
Posted: Sun Dec 22, 2024 8:58 am
It is now a well-established strategy to devote a large part of efforts to generating new potential clients. While generating new leads is essential, many companies have hundreds, if not thousands, of contacts in their database that never made it to the end of the purchase cycle funnel or achieved a conversion.
These unsold leads can be a great source of new revenue , and failing to effectively source them is a huge loss.
Many of these clients are very good fits and simply didn't convert for reasons like:
They selected the competition.
They weren't ready to make a purchase.
They needed a feature or functionality that wasn't yet available.
Lack of budget.
In all these cases there is no reason to rule them out as real alternatives as clients.
As you may have heard, the Lead vietnam whatsapp number Nurturing process is ideal for connecting with these potential clients and gradually leading them towards the desired conversion.
Thanks to this process, it is possible to accompany, guide and build relationships with potential customers throughout the entire purchasing cycle through specific and contextualized content for each type of customer.
Lead Nurturing is closely linked to Lead Scoring. The latter analyses, classifies and scores each user depending on their position in the purchasing cycle.
To create and design a successful Lead Nurturing strategy, workflows are often referred to as the best technique to achieve the desired objective.
Let's see how to implement Lead Nurturing by creating workflows!
table of contents [ show ]
What are Workflows?
Workflow is a set of automated marketing tasks designed to achieve a goal based on the type of customer and their place in the buying cycle .
Workflows are implemented using CRMs and marketing automation platforms such as HubSpot, Marketo, SalesForce , etc.
Thus, a workflow strategy for Lead Nurturing can be defined as the selection of certain tasks for a certain client and moment.
Lead Nurturing and Workflows
Regardless of who you target or the length of the workflow, there are some basic goals you want to achieve with every workflow-based Lead Nurturing campaign:
Create brand awareness and establish progressive trust through useful content.
These unsold leads can be a great source of new revenue , and failing to effectively source them is a huge loss.
Many of these clients are very good fits and simply didn't convert for reasons like:
They selected the competition.
They weren't ready to make a purchase.
They needed a feature or functionality that wasn't yet available.
Lack of budget.
In all these cases there is no reason to rule them out as real alternatives as clients.
As you may have heard, the Lead vietnam whatsapp number Nurturing process is ideal for connecting with these potential clients and gradually leading them towards the desired conversion.
Thanks to this process, it is possible to accompany, guide and build relationships with potential customers throughout the entire purchasing cycle through specific and contextualized content for each type of customer.
Lead Nurturing is closely linked to Lead Scoring. The latter analyses, classifies and scores each user depending on their position in the purchasing cycle.
To create and design a successful Lead Nurturing strategy, workflows are often referred to as the best technique to achieve the desired objective.
Let's see how to implement Lead Nurturing by creating workflows!
table of contents [ show ]
What are Workflows?
Workflow is a set of automated marketing tasks designed to achieve a goal based on the type of customer and their place in the buying cycle .
Workflows are implemented using CRMs and marketing automation platforms such as HubSpot, Marketo, SalesForce , etc.
Thus, a workflow strategy for Lead Nurturing can be defined as the selection of certain tasks for a certain client and moment.
Lead Nurturing and Workflows
Regardless of who you target or the length of the workflow, there are some basic goals you want to achieve with every workflow-based Lead Nurturing campaign:
Create brand awareness and establish progressive trust through useful content.