Ideally they will start coming
Posted: Sun Dec 22, 2024 8:54 am
Example of related resources found on a pillar page. It’s kind of like the choose-your-own-adventure of content marketing. Topical authority: why it’s important When it comes to content creation for SEO and digital marketing, you don’t want to create content around any old topic. Instead, you want to reinforce your brand’s topical authority with every new piece of content you create (be it a blog, a pillar page, an eBook, etc.). Let’s put it this way: If you’re in the business of selling mechanical keyboards, it doesn’t make sense to publish a blog article about the best recipes for a summer BBQ.
Unless you’re recommending that your customers grill and eat their mechanical free australian email leads keyboards, which is (highly) unlikely. Instead, it’s more helpful to your brand — and your audience — if you cover topics related to mechanical keyboards, like: What is a mechanical keyboard? Mechanical keyboards vs. regular keyboards. Custom mechanical keyboards. How to transition to a mechanical keyboard. Pros and cons of a mechanical keyboard. By covering as many topics related to mechanical keyboards as possible, you’re building a foundation of informational content that tells search engines: “Hey, I know a lot about mechanical keyboards!” And the more content you have that starts to rank for important search terms related to mechanical keyboards, the more likely searchers will see you as an authority on the subject.
back to your content when they need to learn more about this specific topic. Pillar pages + blogs = a match made in content marketing heaven A well-executed and organized pillar page is one of the best ways to showcase to your audience (and search engines) that you have topical authority in a specific area. Blog posts help you achieve topical authority by allowing you to cover a wide range of relevant subtopics in great detail, and pillar pages organize all of that content into a nice, user-friendly package.
Unless you’re recommending that your customers grill and eat their mechanical free australian email leads keyboards, which is (highly) unlikely. Instead, it’s more helpful to your brand — and your audience — if you cover topics related to mechanical keyboards, like: What is a mechanical keyboard? Mechanical keyboards vs. regular keyboards. Custom mechanical keyboards. How to transition to a mechanical keyboard. Pros and cons of a mechanical keyboard. By covering as many topics related to mechanical keyboards as possible, you’re building a foundation of informational content that tells search engines: “Hey, I know a lot about mechanical keyboards!” And the more content you have that starts to rank for important search terms related to mechanical keyboards, the more likely searchers will see you as an authority on the subject.
back to your content when they need to learn more about this specific topic. Pillar pages + blogs = a match made in content marketing heaven A well-executed and organized pillar page is one of the best ways to showcase to your audience (and search engines) that you have topical authority in a specific area. Blog posts help you achieve topical authority by allowing you to cover a wide range of relevant subtopics in great detail, and pillar pages organize all of that content into a nice, user-friendly package.