How to make a corporate handbook? This is a question that every company should ask itself.
According to a Forbes article , brands that are consistent across different platforms can increase their revenue by up to 23%. Another study revealed that 82% of investors want to support companies with strong branding .
More than a good logo, clients and investors look for authenticity . That is, an aesthetic that communicates your message in an original and precise way , emphasizing the identity and values of your business.
In this article, you will find out australian whatsapp number what a corporate manual is and what corporate identity is for. We will also describe what elements cannot be missing and how to make your own brand manual step by step.
Shall we begin?
Summary
A corporate manual is a document with guidelines on how to present a brand on different channels. It helps define the image so that third parties can manage it effectively and maintain the consistency of characteristic elements, such as the logo, typography and color palette.
Forging a strong corporate identity serves to communicate values, convey credibility, popularize the brand and create an emotional bond with the audience. It is an opportunity for customers to learn about the company's vision and mission.
A corporate manual should include: an introduction to the brand; the logo and its variants; the color palette; the fonts; and other graphic elements, such as images, patterns, and emojis.