But, as you may already know, Adwords is not an easy scenario, the competition is high and the work to be done not only has to be well optimized in terms of conversion costs, but the quality level also has a major influence .
What does this mean? Well, it's not just how much you're willing to pay to rank your keyword and ad that matters; the quality of the ad, the landing page, and the offer are key to achieving the desired goal.
The concept of quality level canada phone number list linked to Adwords gives rise to the term Adwords Quality Score. Let's see what this is and how it affects the success of our ads.
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What is the Adwords Quality Score?
Quality Score represents an estimate of the quality of your ads , including keywords and landing pages. Higher quality ads can lead to lower prices and better positions than those with a higher budget.
In other words, Quality Score is the metric Google uses to determine the quality and relevance of your ads and landing page for a given keyword . It then uses this value to calculate your cost per click (CPC) and ad rank for that keyword.
Quality Score Range 1-10
Google uses a range of 1-10 to determine the Quality Score of the ad associated with a word.
Everyone wants to get a 10, but not everyone can and not all keywords can handle it. Typically, when you add a new keyword, Google automatically assigns it an initial quality score of 6 .
Don't get excited! From this score, a combination of factors will determine whether that initial score will go down or skyrocket.
The quality level depends, above all, on the type of keyword and is usually represented by a quality-keywords relationship like the following:
For branded keywords it is estimated between 8-10.
Commercial keywords 7-9.
Low intent keywords (those that can be considered informative and navigational) with a value of 7.
We have previously mentioned a “combination of factors” that, together with the keyword, generates the Quality level score… But how is the Quality Score calculated?