Inbound Marketing: What it is, Benefits, Methodology and Examples
Posted: Sun Dec 22, 2024 8:21 am
Inbound Marketing is the new philosophy for connecting brands with customers that is completely changing the way we do business. This is because buyers now have the power.
The internet and online platforms allow users to research and think about their purchases. We all do this, or have done it. For example, when you go to buy something, what is the first thing you do? Call a salesperson asking to buy it? Or look it up online and do some research? I bet you do the latter.
Inbound Marketing aims to provide useful information to your users taiwan business email list and potential customers. Through educational reading, your customers can get closer to your product or service. This way, you will help them make decisions for themselves.
What is Inbound Marketing?
Inbound Marketing is based on the idea of creating and sharing content focused on a target audience, in order to obtain permission to communicate directly with your potential client.
Hubspot , the creators of the concept, define it as:
“Inbound marketing allows users and potential customers to find you on the Internet and learn about your products and services. It is about offering value in a non-intrusive way , unlike traditional advertising, so consumers do not feel that the goal is to get sales. With inbound techniques, your customers come to you and with outbound techniques, you are the one who must find them. In the first case, the key is to create quality content; and in the second, the budget.”
Blogger Vilma Nuñez defines Inbound Marketing as follows:
“Also called “attraction marketing”, it consists of attracting your audience by creating the content they are looking for.” She assures that “ With Inbound Marketing, the audience finds you, you don’t interrupt them.”
For his part, Juan Merodio says that Inbound Marketing refers to:
“techniques that allow us to reach consumers in a non-intrusive way, forgetting about actions that interrupt a potential client by creating a feeling of “they are selling me” and it uses the combination of various Digital Marketing actions among which are SEO, Content Marketing, presence on Social Networks, lead generation and web analytics.”
As you may have noticed, all experts agree that Inbound Marketing will help you attract your potential clients. The methodology is based on publishing valuable content through digital platforms.
It is about letting the customer find you and, in this way, making them aware of your products and services.
Inbound Marketing Basics
To further expand your knowledge about Inbound Marketing, and be prepared to work together with your digital marketing agency, it is important that you have some basic definitions clear:
Lead
A lead is a person or organization interested in what you sell.
Interest is expressed by sharing contact information such as an email ID, phone number or even a social media profile.
The internet and online platforms allow users to research and think about their purchases. We all do this, or have done it. For example, when you go to buy something, what is the first thing you do? Call a salesperson asking to buy it? Or look it up online and do some research? I bet you do the latter.
Inbound Marketing aims to provide useful information to your users taiwan business email list and potential customers. Through educational reading, your customers can get closer to your product or service. This way, you will help them make decisions for themselves.
What is Inbound Marketing?
Inbound Marketing is based on the idea of creating and sharing content focused on a target audience, in order to obtain permission to communicate directly with your potential client.
Hubspot , the creators of the concept, define it as:
“Inbound marketing allows users and potential customers to find you on the Internet and learn about your products and services. It is about offering value in a non-intrusive way , unlike traditional advertising, so consumers do not feel that the goal is to get sales. With inbound techniques, your customers come to you and with outbound techniques, you are the one who must find them. In the first case, the key is to create quality content; and in the second, the budget.”
Blogger Vilma Nuñez defines Inbound Marketing as follows:
“Also called “attraction marketing”, it consists of attracting your audience by creating the content they are looking for.” She assures that “ With Inbound Marketing, the audience finds you, you don’t interrupt them.”
For his part, Juan Merodio says that Inbound Marketing refers to:
“techniques that allow us to reach consumers in a non-intrusive way, forgetting about actions that interrupt a potential client by creating a feeling of “they are selling me” and it uses the combination of various Digital Marketing actions among which are SEO, Content Marketing, presence on Social Networks, lead generation and web analytics.”
As you may have noticed, all experts agree that Inbound Marketing will help you attract your potential clients. The methodology is based on publishing valuable content through digital platforms.
It is about letting the customer find you and, in this way, making them aware of your products and services.
Inbound Marketing Basics
To further expand your knowledge about Inbound Marketing, and be prepared to work together with your digital marketing agency, it is important that you have some basic definitions clear:
Lead
A lead is a person or organization interested in what you sell.
Interest is expressed by sharing contact information such as an email ID, phone number or even a social media profile.