Content curation: what it is, why to do it, and how to get started
Posted: Sun Dec 22, 2024 8:19 am
It is risky to say that we are at the apex of the information age. After all, technology is evolving so rapidly that the future is unpredictable.
It is not difficult for information and content to become more and more accessible, especially with the arrival of social networks. And it is common to find people who have difficulties managing them. But what is the relationship of this with content curation? In this post we will explain.
What is content curation?
When an entrepreneur decides to implement content marketing , he basically has two options:
The creation
The replication of information present on the web. A phone number lookup philippines process normally carried out through social networks or email marketing.
However, when you decide to pursue exclusively the second option, you will encounter some difficulties.
Content curation
After all, what content can be relevant to your audience and your company?
It is precisely to solve these types of issues that content curation is necessary. The process involves segmenting and filtering content to then share it with the audience through access channels.
Why perform content curation?
To give you an idea, every 60 seconds:
168 million emails are sent worldwide
600 videos are published on Youtube
1,500 texts are published on blogs.
According to information obtained by Go-Globe.com .
Faced with this mass of information available, care must be taken to ensure that the material provided is compatible with your company's public profile, activities and values.
Content curation
Another point that makes curation even more relevant is the fact that content cannot simply be posted on social media without any contextualization. In any case, there is a certain amount of creative room required for your audience to understand the relevance of the published material and its relationship to the products or services offered by the company.
It is not difficult for information and content to become more and more accessible, especially with the arrival of social networks. And it is common to find people who have difficulties managing them. But what is the relationship of this with content curation? In this post we will explain.
What is content curation?
When an entrepreneur decides to implement content marketing , he basically has two options:
The creation
The replication of information present on the web. A phone number lookup philippines process normally carried out through social networks or email marketing.
However, when you decide to pursue exclusively the second option, you will encounter some difficulties.
Content curation
After all, what content can be relevant to your audience and your company?
It is precisely to solve these types of issues that content curation is necessary. The process involves segmenting and filtering content to then share it with the audience through access channels.
Why perform content curation?
To give you an idea, every 60 seconds:
168 million emails are sent worldwide
600 videos are published on Youtube
1,500 texts are published on blogs.
According to information obtained by Go-Globe.com .
Faced with this mass of information available, care must be taken to ensure that the material provided is compatible with your company's public profile, activities and values.
Content curation
Another point that makes curation even more relevant is the fact that content cannot simply be posted on social media without any contextualization. In any case, there is a certain amount of creative room required for your audience to understand the relevance of the published material and its relationship to the products or services offered by the company.