Within your email list, you will have contacts from a wide range of profiles, right? You need to know how to differentiate them. Therefore, use your mailing list to create different groups to be impacted, ensuring that all recipients will, in fact, receive a certain message. Send relevant content to each of the segments of your base.
Again, we can think of Alex, being a member of the group of customers who like car audio systems. But we can also think of Maria Eduarda, 45 years old, who mostly buys tires, only when they need to replace them. So, in terms of segmentation, you can see that Maria Eduarda has a very different profile from Alex, right? It wouldn't make sense to put them on the same segmentation list, for example.
4. Create free materials
Another way to create value for your mailing strategy and make crypto email list the most of your actions is to create and offer free materials to your contacts. In this way, it is worth investing in formats such as ebooks, infographics or even interactive content, which can be excellent for capturing the recipient's attention and ensuring that they read your message in full.
5. Have an editorial line
It is also important to maintain coherence in your messages and this can be done by creating an editorial line. In other words, a guide to inspire and validate your creations, ensuring that the content delivered to your contacts is relevant.
It's time to define your objectives, most important topics, what to avoid talking about — in short, a production guide.
READ MORE: Marketing Funnel: What is it and how does it work?
Creating your mailing list with Salesforce Marketing Cloud
When it comes to mailing, you need to worry about how you send your messages. That's why a reliable marketing automation system , such as a CRM , can come in handy. It allows you to create and send texts, as well as plan , organize your lead database and perform other actions related to sending emails.