When starting to work on a new project, an SEO marketer first studies the general marketing strategy of the company/brand. He analyzes the promotion goals and is interested in the methods and technologies used. At this stage, the main task of an SEO marketer is to understand how comprehensive online promotion is built. This is necessary to understand how to use SEO more appropriately.
Next, the work on website promotion begins. The SEO marketer's responsibilities may include the following types of work:
conducting a comprehensive website audit;
analysis and assessment of competitive resources;
SEO strategy development;
collection of semantic core;
performing internal and external singapore email list optimization;
improving the quality of the link mass;
increasing the relevance of pages;
monitoring changes in search engine rankings;
creating reports on positions, traffic and other KPIs;
and much more
There is no single algorithm of actions for an SEO marketer. Each project is unique in its own way and each site has its own characteristics. The specialist's task is to determine the optimal SEO methods and select the appropriate tools.
Knowledge and skills required for an SEO marketer
Based on the functions performed by an SEO marketer, you can form a list of basic requirements for the specialist’s level of knowledge:
Responsibilities of an SEO Marketer
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