What is Email Marketing?

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Email marketing is a digital marketing strategy based on sending different types of emails for promotions, newsletters, or other relevant information related to your service or product.

The biggest upside of email marketing is that it is a cost-effective strategy that reaches a wide variety of leads at once.

By using email marketing you can guarantee chief vp operations email list a more personal touch than you would with social media advertising. It offers a much better chance that your lead will be enticed with personalization, rather than just scrolling through their feed and not seeing anything that applies to their needs.

Different from cold emailing, in email marketing you've already engaged with your leads, therefore you're able to segment your audience accordingly, so that everyone receives the right types of emails.

These emails include: Using their first name in your sales pitch creates a connection between your prospect and you.

Use their first name liberally, but don't overdo it either.

Using it too much can come across as unauthentic or manipulative and can interrupt the flow of words.

However, sending emails automatically all to one same list is not the best strategy. So the best investment you can do is on an email marketing platform that will help you segment your lists, create great email campaigns, offer reporting and analytics for you to see how your emails are doing, and so much more.

Some platforms, such as GetResponse, also allow you to hold webinars, which are a great way to engage on a more personal level with your leads or clients.