The play: Whether you sell clothing or technology, are B2B or B2C, your end consumers are people. Resist the temptation to stuff your social posts and campaigns full of jargon. Instead, focus on the day-to-day needs of your customers.
Cisco is a software, network and cybersecurity solutions suriname b2b leads provider. The company proves even highly technical brands can find their niche on TikTok when they share product education content that’s fun, relatable and approachable, and puts people at the forefront.
Like this video, where viewers spend a day with a Communications Manager at Cisco in London. She uses Cisco’s AI in her daily workflow and references her company’s latest report about AI adoption. In another video, a team member gives a Gen Z-inspired tour of their Glasgow office.
A Cisco TikTok video following an employee in their London office for a day in the life vlog
In this on-site interview, a customer explains how he uses Cisco technology to drive the work he does bringing clean drinking water to underserved, remote areas in Columbia.
A Cisco TikTok video of a customer being interviewed about how Cisco helps his company provide clean drinking water in Colombia
Through their people-first content approach, Cisco has amassed nearly 121,000 followers and more than 869,000 likes on TikTok.
The play: There’s a place on social for brands of all industries, even on networks typically dominated by B2C companies. To succeed, brands need to bring an element of human-led storytelling to their content.