Notification of new product arrival;

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mailing list about webinars;
receiving a bonus, discount or useful materials.
Brief descriptions of the product or service, as well as visual examples, will help you make a decision faster. It is important to be transparent in communication: if the discount applies only to the first order, this must be indicated in the main content. The information should be belgium telegram number database simple and concise, without complex wording. The simpler and clearer the offer, the higher the chances of getting leads. For the first contact, it is enough to collect:

phone or email;
username.
Example of a pop-up
Example of a pop-up

Button

The button is the main element of the pop-up, encouraging action. It should be noticeable, but not aggressive. Formulate a call to action ( CTA ), based on the pop-up text. The call should correspond to the offer. For example:

“Subscribe” — for a pop-up with an email subscription;
“Order a call” — for the window for collecting requests for consultation;
“Get a discount” - if a promo code is offered;
“Download” - if useful materials are sent.
Confirmation of actions

To make sure the user is doing the right thing, add a confirmation window. Thank them for their contact information and explain what will happen next.

2. Think minimalist design in accordance with the identity
The design of pop-up windows should be noticeable, but not distract from the main content of the site. It is important that the pop-up harmoniously matches the general style of the resource. Use a minimum amount of decor, apply corporate colors, corporate fonts and graphic elements. This will help make pop-ups aesthetically pleasing and less annoying.

10 Ways to Improve Conversion with Pop-Ups in 2024

Avoid large animations, sound effects, and flashy calls to action that create visual noise. You can draw attention to your offer with concise images, such as:

book cover;
checklist preview;
image of the webinar speaker.
3. Time your showings carefully
One of the most common mistakes is the wrong time of display. If a pop-up appears immediately after the site page loads, many visitors will simply close it without reading. Show the pop-up after the visitor has read the content, and limit the number of displays to two times per session. For example, if the user is about to leave the site, offer them discounts and promotions to retain them.