Evolving Digital Marketing Strategies in the Era of AI Everywhere

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Reddi2
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Joined: Sat Dec 28, 2024 9:04 am

Evolving Digital Marketing Strategies in the Era of AI Everywhere

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IDC predicts that by 2025, the top 1000 organizations in Asia will allocate over 50% of their core IT spend on AI initiatives, leading to a double-digit increase in the rate of product and process innovations1. Moreover, according to a recent IDC survey, 35% of Asia/Pacific Japan (APJ) organizations will increase their IT budget to fund their AI Everywhere initiatives2. Both are proof of the ongoing AI revolution in the region.

As AI adoption continues to increase in the region, some organizations will find out the hard way though that they cannot simply replicate what peers or competitors are doing. Worse, some will realize they cannot buy or build just any AI solution they fancy and hope for the best.

As a framework to assess their organization’s AI Everywhere readiness, IDC drafted a framework outlining the key elements of successful AI implementations. First, it is imperative for organizations to be strategic why prefer our zalo database in deploying AI in preparation for industry disruptions. Second is the importance of creating a roadmap that prioritizes use cases based on an organization’s distinct requirements. These first two are all about planning for success.

Next will be to build their enterprise on a foundation of intelligent apps, data and models to drive productivity, enhance operational efficiency, and create exceptional customer, partner, and employee experiences, among other benefits. Fourth will be the importance of having a robust digital infrastructure able to support AI workloads at scale to fully harness AI’s potential. These two are all about transforming their people, processes, technology, business models, and data readiness.

And, finally, the necessity of a rigid AI and data governance system to ensure data security, and safety and trust of their users.

In short, organizations who are already or about to embark on an AI journey will need to have a foundation of various digital innovations in place and to AI-engineer their AI adoption path before they can ensure AI creates the most significant business impact for their organizations.
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