Design thinking , with its user-centric approach and problem-solving, and startup culture , with its agility, focus on experimentation and risk-taking, are proving to be effective catalysts for innovation. Companies that embrace innovation, creativity and adaptability are better positioned to thrive in a competitive and ever-changing environment.
Read on to learn how design thinking and startup culture have become essential pillars for driving innovation in organizations in today's world.
What are the different stages of the design thinking process?
The design thinking methodology includes different stages to be successful and really work. Here we tell you what each one is about:
Empathize
The first stage of this methodology begins with empathy. Here, we must connect with the public or users to whom we direct the actions , remembering the fact that every list of telegram users in korea solution must be focused on a user. Many times the mistake is made of basing it only on what is believed and not on reality.
To empathize, we need data. Data comes from different sources such as surveys, focus groups or interviews. While you have to be efficient, the more information you capture the better, as this makes it possible to analyze and find findings or insights of value for the next stage.
Define
Once the data has been obtained, it is time to define it. The first stage is to analyze the users and the problems to be solved, since the data serves to provide clarity and a real overview of the path to follow, in addition to supporting the decisions that can be made.
For example, if the work team considers that X is the most important, the data supports it or, if applicable, the data will be responsible for showing that Y is the most important, ensuring that resources are used on what is really important and most urgent .
Devise
Now that we know what the most urgent problems are that need to be addressed in design thinking and we have defined the order in which we will address each of them, the next step is to start the idea. Basically, it is about generating ideas that lead us to possible solutions. Although it seems like something easy, in reality it is not.
The data will give you a guideline on which path to follow. An efficient methodology is called brainstorming, in which each member of the team will give ideas on the solutions to follow. The aim of this methodology is to gather as many ideas as possible, since solutions can emerge from all of them.
Design Thinking Prototype Methodology
Prototype
After filtering the ideas, you should start prototyping. Prototyping consists of fast, simple and inexpensive, but functional versions of the solution or product .
Basically, it is about turning the idea into something tangible that can be validated, because by validating it, it will be possible to find possible faults or improvements to be made. The key to success at this stage is that each prototype must be functional, but efficient.
If we generate inexpensive prototypes, we can invest more in their development and improvement, making it possible to have solutions that are as complete as possible, without flaws that could affect the future. For many experts, this is the part that differentiates design thinking from other methodologies.
Testing
Hand in hand with the previous point, the prototype must be validated. There is no better way to do this than directly with the problem, user or market, this is because the end user is the one who will give the best feedback. You cannot aspire to create the best butcher knife if it is not tested by a butcher first.
Each test will yield conclusions that feed back into prototyping. For example, if you discover that the weight of your product is not the best, you create another prototype, validate it, and that's it. This is how testing will help you create solutions that actually work.
Getting to know the key elements of startup culture
In addition to methodologies such as design thinking , there are elements that are key to startup culture . These are the ones we consider to be the most decisive:
Improvement mindset: A startup that is static will be a startup that will fail. The culture of improvement and innovation is crucial in their DNA. For example, technology companies must maintain the same development speed as the market and their competition.
Agility: They must also be agile, especially when creating solutions. Startups that are agile manage their resources better, taking advantage of their time, money and staff to create products or services that really work.