In a modern definition, puffery refers to the use of exaggeration and hyperbole

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What is Puffery Advertising? The term “puffery” first originated in 1893 in an English Court of Appeals. The case involved a manufacturer’s promise to pay customers £100 if the flu was contracted after using their product. A consumer who was not reimbursed sued the company for making false claims. The manufacturing company claimed the advertisement was “puff” and not meant to be taken literally. While the court ultimately disagreed with the manufacturing company, it did set a legal precedent that some advertising promises weren’t meant as serious claims, and puffery was created.


Sometimes to extreme levels, to promote a product or service. Puffery advertising examples turkey telegram number list in common marketing and sales phrases include: The best product for the job Tastes or looks the best Lasts longer than other brands Best in the world The last product you’ll need Never go back to other brands Why Puffery Works You may be wondering what the value of puffery is for brands.


After all, isn’t it better to promote factual statements with empirical data than make lofty claims? While this way of thinking makes sense on the surface, puffery is often utilized in advertising for a few different reasons. First and foremost, puffery works. Advertising slogans that use puffery and exaggerated language see high returns on investments. Check out other benefits: Grab the Attention of Consumers Puffery grabs the attention of consumers and helps them make quick decisions regarding a product.