Maybe your brand tends to cater to busy working moms

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In that scenario, you probably would want to create something they can do on the go or from a smartphone app. But if your target market is B2B sales reps that travel around the country, your brand experience might be something in-person at a trade show. Think about the various ways you can get in front of your ideal audience and think of at least a dozen different ideas that might work before narrowing it down to one.


2. Decide on a media type The second step in the process of building an interactive brand experience united kingdom telegram database is deciding on a media type. Again, this really comes down to your target market and what resonates well with their lifestyle. Examples of options you could try include: Online quizzes. Sales lookbooks. An in-app loyalty card. Flipbooks. Downloadable eBooks. Virtual meetings or concerts.


Interactive classes. Exhibit walls at local events. See the underlying factor here? All of these items include a way for someone to take part in the experience and not just passively read written copy or watch a video. 3. Design your interactive experience Now that you’ve come up with an idea that resonates with your target audience and decided how you will get in front of them, it is time to actually design the interactive experience.